Brandify Blog

The Latest Local Search News, Trends, and Insights

3 min read

4 Tips For Optimizing Your Brand’s Online Presence With Yelp

By Amber Kazalbash on Aug 7, 2017 8:00:00 AM

It’s no secret that online location management has become more complex and challenging than ever before. With 88% of customers noting that they trust online reviews as much as personal..

Tags: Online Reviews, Claiming Locations, Yelp

3 min read

How to Survive Google’s New Local Pack Review Threshold with Bad Reviews

By Mila Hose on Feb 9, 2017 1:12:48 PM

Google recently lowered its review threshold to a minimum of one-to-three reviews in order for brands to appear within the Local 3-Pack. Previously, local businesses were expected to have a..

Tags: Google, Online Reviews, Reviews

4 min read

5 Steps to Successful Reputation Management

By Mila Hose on Jan 24, 2017 2:14:35 PM

Reviews play a big role in the purchase decisions of today’s consumers. Over 70% of consumers ages 25-34 seek out reviews before making a decision to purchase, and almost 90% of consumers say they..

Tags: Local Marketing, Online Reviews, Reviews

3 min read

Google Changes Schema Review Guidelines for Local Businesses

By Mila Hose on Aug 30, 2016 12:06:00 PM

With reviews accounting for over 10 percent of overall ranking factors, review moderation is an important part of understanding your audience and driving online-to-offline attribution. Customers..

Tags: Online Reviews

2 min read

Three Key Takeaways from #BrandifyIt2016 : Day 1

By Mila Hose on Aug 25, 2016 4:57:28 PM

It’s been a jam-packed day, full of fun activities, industry leading speakers and great brand networking. Throughout today’s events, there have been a few core concepts that have seemed to pervade..

Tags: Data Quality, Online Reviews, SEO

4 min read

4 Questions Brand Marketers Ask About Monitoring Online Reviews

By Amber Kazalbash on Nov 3, 2015 12:12:00 PM

Image via Search Engine Land

We love being involved in the local marketing community because of all the tactical insights we gain from industry leaders and give to brand managers. This past week,..

Tags: Online Reviews
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