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The Latest Local Search News, Trends, and Insights

5 min read

Monday Memo: Personalization Is Coming to Google Maps

By Damian Rollison on May 24, 2021 4:09:39 AM

This week, read about personalization in Google Maps; the power of the Shopping Graph; MUM, the newest AI-based advance in search; the return of the local 10-pack; search volatility in May; and..

Tags: Monday Memo

5 min read

Monday Memo: Yelp Launches Custom Location Targeting

By Damian Rollison on May 17, 2021 3:46:14 AM

In this week’s update, learn about Yelp’s new custom location targeting; more new GMB Performance metrics; how to unfilter Google reviews; SEO sessions at Google I/O; why Google came to dominate..

Tags: Monday Memo

6 min read

Monday Memo: Google Unveils New Bookings Metric in GMB Performance

By Damian Rollison on May 10, 2021 12:00:45 AM

In this week’s update, learn about new GMB metrics; the goals behind Google’s new recycling attributes; the impact of GMB keyword stuffing; Facebook’s Nextdoor equivalent; SEO in a cookieless..

Tags: Monday Memo

6 min read

Monday Memo: Low Quality Pages Won’t Improve GMB Ranking; Identity Attributes Will

By Damian Rollison on May 3, 2021 3:01:17 AM

In this week’s update, learn about the ranking impact of low-quality pages and identity attributes; the persistent myth of domain authority; the controversy around zero-click statistics; how to..

Tags: Monday Memo

5 min read

Monday Memo: Google Upgrades Local Food Ordering

By Damian Rollison on Apr 26, 2021 3:46:41 AM

In this week’s update, learn about a food ordering upgrade in GMB; the delay of the Page Experience update; new Apple Maps features; service attributes in GMB sourced from the business website;..

Tags: Monday Memo

4 min read

Monday Memo: Google Assistant Can Now Help Complete Restaurant Orders

By Damian Rollison on Apr 19, 2021 5:05:57 AM

In this week’s update, learn about new features in Google Assistant including restaurant ordering; a court finding on one-star reviews; the impact of the product reviews update; a new feature..

Tags: Monday Memo
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