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The Latest Local Search News, Trends, and Insights

5 min read

Monday Memo: Zero-Click Grew to Two Thirds of Search in 2020

By Damian Rollison on Mar 29, 2021 2:13:46 AM

In this week’s update, learn about the growth of zero-click search; the risks of GMB messaging; a new helpfulness rating in reviews; the impact of COVID-19 on search and SEO; an address..

Tags: Monday Memo

4 min read

Monday Memo: Foursquare Places Relaunched with Enhanced Points of Interest

By Damian Rollison on Mar 22, 2021 3:43:16 AM

In this week’s update, read about the updated Foursquare Places; Google’s new review management tool; a bug affecting featured snippets; regional availability and pricing in Merchant Center; a new..

Tags: Monday Memo

6 min read

Monday Memo: Major Ranking Fluctuation May Indicate Local Algorithm Update

By Damian Rollison on Mar 15, 2021 2:44:59 AM

In this week’s update, learn about a major local ranking shakeup; free booking links for hotels; rejection of GMB posts; greater prominence in GMB for native restaurant ordering; photo updates and..

Tags: Monday Memo

6 min read

Monday Memo: GMB Adds Product Categories, Prompts Pointy Integration

By Damian Rollison on Mar 8, 2021 2:40:24 AM

In this week’s update, find out about updates to the GMB Products tab; how to use the GMB “opening date” field; a broader rollout of the device breakdown in GMB performance metrics; BrightLocal’s..

Tags: Monday Memo

5 min read

Monday Memo: Yelp Updates Waitlist to Help Restaurants Manage Takeout Boom

By Damian Rollison on Mar 1, 2021 2:07:07 AM

In this week’s update, learn about Yelp’s new Waitlist tools; Facebook’s new map; the impact of Core Web Vitals; a possible local ranking update; the source of “applicable services” in Google..

Tags: Monday Memo

5 min read

Monday Memo: Google Issues Report on Fake and Fraudulent Local Content

By Damian Rollison on Feb 22, 2021 2:38:27 AM

In this week’s update, learn about Google’s report on fake and fraudulent local content; a new ranking opportunity for hotels; lead form extensions in Google Ads; Google’s new event series; two..

Tags: Monday Memo
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