Brandify Blog

The Latest Local Search News, Trends, and Insights

5 min read

The IFA Survival Guide: 3 Tips to Ensure a Successful Convention

By Brandify Team on Feb 28, 2014 6:22:46 AM

Earlier this week, Where 2 Get It National Account Manager Lily Wolfrum attended the International Franchise Association’s Annual Convention in New Orleans. We asked Lily to share some highlights &..

Tags: Local Marketing, Facebook, News & Events, Mobile, Social

2 min read

Where 2 Get It is Heading to the Big Easy for #IFA2014

By Brandify Team on Feb 21, 2014 5:40:44 AM

One of the best parts of being a technology service provider in the digital marketing industry is getting to attend all sorts of conferences and conventions throughout the year. These events give..

Tags: Local Marketing, News & Events, Mobile

3 min read

What the Klout Acquisition Means for the Future of Content Marketing

By Brandify Team on Feb 13, 2014 5:26:54 AM

It’s safe to say that much of the tech world was surprised yesterday by the announcement that social influence scoring company Klout would be acquired by the social customer service company Lithium..

Tags: Local Marketing, Analytics, Mobile, SEO, Social

3 min read

How the Explosion of Local Mobile Ecosystems Are Disrupting Grocery Shopping

By Brandify Team on Feb 6, 2014 6:05:36 AM

With so much talk lately about Apple’s iBeacon, the rise of indoor mapping, & the emergence of a new consumer path-to-purchase which merges the on- and offline retail experience, it would be easy to..

Tags: Local Marketing, Google, Uber, Mobile, Online-to-Offline Attribution

3 min read

Foursquare Becomes Even More Local With New Maps & GrubHub Seamless Integration

By Brandify Team on Jan 31, 2014 6:05:08 AM

Foursquare made two announcements this week that, on the surface, may seem like small potatoes when compared to the likes of the Facebook Paper & Lenovo/Motorola Mobility/Google stories; but the..

Tags: Local Marketing, Foursquare, Mobile

4 min read

The Google Schemer Shutdown & What It Potentially Means for Foursquare

By Brandify Team on Jan 17, 2014 7:30:43 AM

On January 10th, Google announced - via Google+, of course - that it would be shutting down its location-based activity sharing service, Schemer. It’s not surprising that many of our readers may be..

Tags: Local Marketing, Foursquare, Google, Mobile, Social
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