Brandify Blog

The Latest Local Search News, Trends, and Insights

2 min read

Three Key Takeaways from #BrandifyIt2016 : Day 2

By Mila Hose on Aug 26, 2016 1:58:41 PM

With the close of Brandify Summit 2016, brands can take away some valuable lessons in location-based marketing, specifically regarding the importance of customer-centricity and personalization for..

Tags: Beacon technology, Mobile, Artificial Intelligence

3 min read

Live from #BrandifyIt2016: Proximity Best Practices: A Brand Guide

By Mila Hose on Aug 26, 2016 12:07:44 PM

While beacon technology is still new, it is becoming widely adopted. There is a common misconception that beacons are simply used to send messages (push notifications) to customers when they enter..

Tags: Geotargeting, Beacon technology, Mobile

3 min read

Live from #BrandifyIt2016: Understanding Audiences Using Location Data

By Mila Hose on Aug 25, 2016 4:21:19 PM

Location data is extremely valuable when it comes to understanding local customers and creating strategies for engaging them and providing relevant, valuable advertisements to draw them in...

Tags: Analytics, Location Intelligence, Mobile

3 min read

5 Tips for Creating the Ultimate Holiday Shopping Experience

By Mila Hose on Aug 11, 2016 1:22:33 PM

For enterprise brands with a plethora of locations, scaling marketing efforts for a short period of time often takes even more planning and preparation. It may only be August, but many retail..

Tags: Mobile, SEO

1 min read

The New Proximity: A Second Phase in Mobile Brings Here and Now to Life

By Damian Rollison on Jul 26, 2016 11:53:33 AM

While it is important for marketers to stay focused on a consistent and coherent strategy, one based on principles and tools that won’t be shaken with each new fleeting technology, some fads can..

Tags: Local Marketing, Mobile

1 min read

Introducing Brandify Mobile

By Brandify Team on Mar 10, 2016 7:00:27 AM

Location management today is more about developing a seamless online-to-offline customer journey than ever before. That’s why we’re proud to announce the launch of Brandify Mobile- our newest set..

Tags: Mobile, News, mobile apps
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