The Latest Local Search News, Trends, and Insights
2 min read
By Mila Hose on Aug 26, 2016 1:58:41 PM
With the close of Brandify Summit 2016, brands can take away some valuable lessons in location-based marketing, specifically regarding the importance of customer-centricity and personalization for..
3 min read
By Mila Hose on Aug 26, 2016 12:07:44 PM
While beacon technology is still new, it is becoming widely adopted. There is a common misconception that beacons are simply used to send messages (push notifications) to customers when they enter a..
3 min read
By Mila Hose on Aug 25, 2016 4:21:19 PM
Location data is extremely valuable when it comes to understanding local customers and creating strategies for engaging them and providing relevant, valuable advertisements to draw them in. Mobility..
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By Mila Hose on Aug 11, 2016 1:22:33 PM
For enterprise brands with a plethora of locations, scaling marketing efforts for a short period of time often takes even more planning and preparation. It may only be August, but many retail brands..
1 min read
By Damian Rollison on Jul 26, 2016 11:53:33 AM
While it is important for marketers to stay focused on a consistent and coherent strategy, one based on principles and tools that won’t be shaken with each new fleeting technology, some fads can take..
1 min read
By Brandify Team on Mar 10, 2016 7:00:27 AM
Location management today is more about developing a seamless online-to-offline customer journey than ever before. That’s why we’re proud to announce the launch of Brandify Mobile- our newest set of..