Brandify Blog

The Latest Local Search News, Trends, and Insights

1 min read

Optimizing for Mobile Search: New Tips and Old Tricks

By Damian Rollison on Mar 27, 2017 3:11:57 PM

At its core, mobile optimization has not changed. Traditional, or "old tricks," are still applied and it builds the foundation of increasing your search visibility. What has changed, or more so,..
Tags: Mobile, SEO

4 min read

Three Things Local Marketers Can Learn from Google’s Real-Time Updates

By Mila Hose on Feb 3, 2017 11:57:42 AM

Recently, Google released an update to its “Popular Times” feature, providing real-time updates for a location’s busiest times of day, allowing users to find out how crowded a local businesses is..

Tags: Data Quality, Local Marketing, Mobile

3 min read

Google Prioritizes Local-Mobile Search with Local Ad Pack

By Mila Hose on Jan 19, 2017 12:08:14 PM

Recent discoveries suggests that Google is experimenting with local inventory ad placement above the local 3-pack. These ads mirror the Local Pack in format and structure, with two ad listings..

Tags: Local Marketing, Mobile, SEO

4 min read

6 Fatal Customer Loyalty Mistakes and How to Avoid Them

By Mila Hose on Jan 17, 2017 12:09:43 PM

Losing customers can cost brands millions or even billions of dollars annually; conversely, gaining and retaining loyal customers can more than double this revenue, as well as broadcast brand..

Tags: Mobile, Voice Search, Local Listings

3 min read

Google AMP and Mobile Optimization in 2017

By Mila Hose on Jan 5, 2017 11:03:52 AM

Almost a year ago, Google launched its much-anticipated Accelerated Mobile Pages (AMP) in order to create a better, quicker experience for mobile users. Over the past several months, publishers have..

Tags: Google, Mobile, SEO

3 min read

Boosting Your Holiday Marketing Strategy: Mobile Optimization

By Mila Hose on Oct 27, 2016 11:37:11 AM

Mobile is becoming an incremental part of the shopping experience for many consumers. This year, 73% of customers plan to use their mobile devices for shopping activities, such as finding deals,..

Tags: Beacon technology, Mobile
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