Local SEO Mobile

Optimizing for Mobile Search: New Tips and Old Tricks

At its core, mobile optimization has not changed. Traditional, or "old tricks," are still applied and it builds the foundation of increasing your sear...

Google Local SEO

Google’s Pragmatic Approach to the Truth, and Its Pitfalls

Google and many other big platforms are at a time when they are faced with deceiving information inundating the online world. It presents a question, ...

Local Marketing Social Media Local SEO

Understanding the Millennial Mindset in 2017

As an enterprise marketer, chances are that the Millennials generation is a hot topic in your workplace right now. There are almost 85 million Millenn...

Local Marketing Local SEO Local Listings

What Does It Mean to Practice Local SEO Ethically?

Today, most businesses receive an average of 24 calls per month from marketers trying to sell them something. With such a massive number of solicitati...

Local Marketing Local SEO Mobile

Google Prioritizes Local-Mobile Search with Local Ad Pack

Recent discoveries suggests that Google is experimenting with local inventory ad placement above the local 3-pack. These ads mirror the Local Pack in ...

Google Local SEO Mobile

Google AMP and Mobile Optimization in 2017

Almost a year ago, Google launched its much-anticipated Accelerated Mobile Pages (AMP) in order to create a better, quicker experience for mobile user...

Local SEO Voice Search Artificial Intelligence

New AIs Offer Surprisingly Traditional Results for Local

As local SEOs continue to make predictions for changes to local search in 2017, a prevailing theme has been the idea of a single answer to search resu...

Local Marketing Google Local SEO

The 5 Biggest Google Local Search Updates of 2016

As a whole, 2016 was a year full of changes to Google’s ranking algorithm and its local search results. From quarterly Google My Business updates, to ...

Brandify Local SEO Brandify Labs

Brandify in 2016: A Year in Review

As 2016 comes to a close, it’s time to reflect on past achievements, current opportunities and future goals. This has been an action-packed 19th year ...

Local SEO Chat Bots Artificial Intelligence

2017 Predictions and Prep: Transforming Brand Engagement With Messaging

This week, both Google and Bing released instant messaging features. Both engines will now provide the ability for users to connect with brands direct...

Local SEO Season of Cheer

Season of Cheer: Social Responsibility with Mary’s Kitchen

Brandify kicked off its second annual Season of Cheer of by working with Mary’s Kitchen to help Orange County’s homeless community gain access to hot ...

Local SEO Local Pages Holiday Marketing

Webinar Recap: 3 Ways to Boost Your Local Marketing Strategy this Holiday Season

With Black Friday upon us and the holiday season officially in full swing, enterprise marketers are running out of time to get their local marketing s...

Google Local SEO

Google Enhances UX with Mobile-First Indexing

On November 4th, Google announced that it will be introducing mobile-first indexing in place of desktop-first indexing. This will greatly enhance the ...

Local SEO Google Maps

Google Map Maker Shutting Down, Local Guides Taking its Place

Google announced this week that its Map Maker tool will be retired in March 2017. Map Maker, which was released in 2008, has served as a crowdsourced ...

Local SEO Local Advertising Holiday Marketing

Boosting Your Holiday Marketing Strategy: Strategies For Bridging Online to Offline

Today’s customers operate across many different channels, switching between devices and making split-second decisions based on relevant, timely and pe...

Local Marketing Local SEO

Brand Battles in Depth: Looking at Starbucks vs. Dunkin’ Donuts

In the most recent Brand Battle published by Street Fight, Brandify pitted two national brands against each other to measure the effectiveness of thei...

Local SEO Apple Google Maps

Can Apple Maps Catch Up to Google Maps with iOS 10?

When Apple Maps launched back in September, 2012 with the release of iOS 6, it was considered inferior to Google Maps by many users. Over the followin...

Google Local SEO Local Listings

5 Ways Google’s Possum Algorithm Focuses on the Local User Experience

Google’s recent algorithm update, referred to as “Possum” by local SEO experts, has had many marketers wondering why they suddenly lost their local se...

Local SEO Artificial Intelligence

5 Ways Marketers Can Harness the Power of Voice Search

With 20% of all mobile queries coming from voice search and 41% of adults performing voice searches daily, this method of search is quickly hitting ma...

Google Local SEO Reviews

Everything You Need to Know About Google’s Reviews from the Web

Recently, Google has made quite a few changes to local review guidelines. Last month, Google exposure with reviews to other customers. With nearly 90%...

Local Marketing Local SEO

Live from #BrandifyIt2016: Local in the Post-Digital World

Digital technology infiltrates every aspect of our daily lives; we use it as customers, professionals and as general human beings. We now live in a po...

Data Quality Local SEO Online Reviews

Three Key Takeaways from #BrandifyIt2016 : Day 1

It’s been a jam-packed day, full of fun activities, industry leading speakers and great brand networking. Throughout today’s events, there have been a...

Multi-location Business Local SEO Reviews

Live from #BrandifyIt2016: The Changing Face of Local Search

  As  a big-name brand, it can be easy to feel invincible, but small, local competitors can beat enterprise brands who are failing to optimize for the...

Analytics Local SEO

5 Local Marketing Mistakes Healthcare Brands Should Avoid

The healthcare industry depends on accurate location data for successful business. Patients count on location data to find the nearest hospital or eme...

Local SEO Mobile

5 Tips for Creating the Ultimate Holiday Shopping Experience

For enterprise brands with a plethora of locations, scaling marketing efforts for a short period of time often takes even more planning and preparatio...

Geotargeting Local SEO

Pokemon Go Is Using Location to Augment Reality

The release of the Pokemon Go app last week has had millions of users walking around with their phones held in the air, trying to catch Pokemon and pa...

Local SEO Local Advertising Google My Business

Evaluating Google’s Impending Local Search Two Pack

  In the ever-changing world of Google search, another update will force your brand to buckle down its local online presence even further. At SMX last...

Local SEO

Understanding the Local Search Marketing Funnel

The traditional marketing funnel depicts the sequence of stages the eventually convert a customer. There are pieces within this funnel that point back...

Local SEO

The Changing Role of Local Search Ranking

Ranking isn't what it used to be. With growing levels of consumers searching through mobile devices, local intent has been integrated into search resu...

Local SEO Local Advertising

The Top 5 Local Marketing Updates of 2015

As marketers we are constantly looking to the future to ensure we stay up to date with the latest trends, however how can we move forward if we don’t ...

Local SEO

Top 4 Practices to Ensure Your Locations Rank in Google’s Local Pack

“To be discovered, you must first be discoverable.” - Manish Patel The condensed Google Local Pack makes it both harder and crucial that your brand sh...

Local SEO

How Local SEO Experts can Use Twitter’s New Tools in Their Marketing Mix

The evolving landscape of social media serves as a magnifying glass for marketers to observe and react to ongoing trends in consumer behavior. With th...

Local SEO

Why Every CMO Should Invest In Local Digital Marketing

Every CMO, regardless of their industry, wants to boost brand presence on search engines. But when a brand has over 100 locations, accurately represen...

Local SEO Online Reviews

Why Every SEO Specialist Needs a Strategy to Manage Online Reviews

  90% of consumers say that their purchasing decisions are influenced by reading positive online reviews. If that number doesn’t light a fire in you t...

Local SEO

5 Steps to Courting Your Local Customers

If you practice marketing, you have probably become familiar with Seth Godin’s work. In his book, Permission Marketing, Godin introduced us to the “5 ...

Local SEO

Could Google's Local Pack Update Drive Searchers to Bing?

What’s the deal with Google? In one of our recent blog posts we made predictions on Google’s next move with Local, but no one would have predicted the...

Local SEO

Getting Found - The Importance of Claiming Your Business Listings

Everyday, brands lose potential customers due to inaccurate data.  This type of data includes missing phone numbers, old address locations and inaccur...

Local SEO

Two Quarters In: What will Google Do Next with Local and Mobile?

In the ever-changing world of digital marketing, we constantly hear trendy terms that quickly come and go. But one concept that will never become a cl...

Google Local SEO Claiming Locations

How the Google Maps Update Can Impact Your Brand’s Digital Reputation

  With the rapid growth of information made available online it’s crucial that all areas of your brand’s digital efforts are covered. Today’s techsavv...

Local SEO Local Pages

3 Ways Your Restaurant Can Win with Local Pages this Father's Day

Father’s Day (a $9.4 billion holiday) is right around the corner, which means consumers are searching for last minute deals and places to celebrate. S...

Brandify Analytics Local SEO

Brandify Update: Monitor and Analyze the Traffic to your Local Pages

Google Analytics is one of the most powerful tools to monitor and analyze the traffic going to your brand’s website. And with our new Local Page Analy...

Brandify Local SEO Listing management

Brandify Update: Improved Google SEO Analytics to Beat Competition

We always see articles about the importance of ensuring your locations are claimed and optimized across review channels. Heck- we’ve even written a fe...

Local SEO

What is Search Advertising?

Continuing our theme for the month, we’re breaking down online marketing terminology that will help you marketers who are brand managers looking to ta...

Local Marketing Facebook Google Brandify Local SEO Local Pages

Is Facebook Entering the Search Game?

Facebook is stepping up their search game: This week Facebook updated their search capabilities with Graph Search, now allowing users to search their ...

Data Quality Local Marketing Brandify Local SEO

The Importance of Making Sure Consumers Can Locate Your Business Online

A recent article in Streetfight took a look at how important it is for “traditional” businesses to pay attention to their online presence when develop...

Data Quality Local Marketing Brandify Local SEO Reviews

Webinar Part 4: Creating a Business People Love with Brandify

The first week of September marks Part 4 in our webinar series The 6 Pillars of Multi Location Optimization. In the past three weeks we’ve introduced ...

Local Marketing Brandify Local SEO Claiming Locations

Webinar Part 2: Turn Online Traffic into Foot Traffic

This week Where 2 Get It introduced the first webinar in a series of four that explores the 6 Pillars of multi-location optimization that makes up the...

Data Quality Business Listings Brandify Local SEO Events

Introducing Four-Part Webinar Series: Part One

Earlier this year Where 2 Get It announced the acquisition of Brandify, which specializes in analytics and helps maximize businesses’ digital marketin...

Google Local SEO

Local Shake-up: Google Launches Update that Brings Local to the Forefront

If you own a business and have an affiliated website, you may have noticed a change in your website ranking on Google within the past week.

Google Local SEO Listing management Local Pages

Yelp and Google Up the Local Search Ante

 

Multi-location Business Local SEO

A Global Financial Company Optimizes its Local Search Efforts with Where2GetIt

Where2GetIt helps a global financial leader specializing in payment services that consists of more than 300,000 locations in 198 countries worldwide. ...

Local SEO

A National Casual Restaurant Improves Online Findability

Where2GetIt helps a national restaurant chain with more than 2,000 locations transform their brand across local search. Being a franchise, it is diffi...

Local Marketing Retail Local SEO Mobile

Will Amazon's Fire Phone Revolutionize Retail?

Amazon announced last week that it will be releasing its first smartphone into the market, the Fire Phone. Tech junkies the world over (ourselves incl...

Local Marketing Google iBeacon Local SEO Beacon technology Apple

Beacon Technology Could Be Good News for Local Retail

Last week we discussed how the face of Local and Social Search may be changing as new apps and platforms are developed to create highly personalized s...

Data Quality Local Marketing Foursquare Facebook Google Analytics News & Events Social Media Local SEO Local Pages

How Far Can We Take Social and Local Search?

It is being reported that Apple quietly purchased Spotsetter this week. Spotsetter, a “social search engine” app co-founded by Google Maps engineer St...

News & Events Local SEO Events

Where 2 Get It to Attend Search Marketing Expo (SMX)

Where2GetIt will be attending Search Marketing Expo (SMX) Advanced on June 11 in Seattle, WA to continue demoing Brandify- a one of its kind analytics...

Local Marketing Foursquare Facebook Google Social Media Local SEO Mobile

Why Instagram's Move to Facebook Places for Geo-tagging Matters for Your Business

 

Local SEO

Where 2 Get It's "Six Pillars of Multi-Location Optimization" Presentation

How do you measure the effectiveness of digital marketing efforts both nationally and locally?

Local Marketing Business Listings Local SEO Claiming Locations

Three Factors that Contribute to a Strong Online Brand Identity

In this post we take a look at three high-level factors that contribute to building a strong digital brand identity: accurate data, consistent messagi...

Google Local SEO Mobile Local Listings SEO Glossary Series Search business claiming Featured Guidebook

Where 2 Get It’s Marketing Glossary Series: Local SEO

In the second instalment of the Where 2 Get It Marketing Glossary Series we are taking a look at Local SEO. While we write about local search quite a ...

Local Marketing Foursquare Social Media Local SEO Mobile

Catching Up On Foursquare: Monetization & The Powered by Strategy

We write about Foursquare a lot on this blog. Not just because we have a working partnership with Foursquare which allows us to ensure for our clients...

Local Marketing Facebook Google Social Media Local SEO Mobile Apple

Google, Apple, Facebook & Mobile Ecosystems

This week, we are excited to feature a guest blog post from Patrick Cuttica, a Social Media Marketing Specialist at SocialKaty, Inc. Patrick weighs in...

Local Marketing Local SEO

Google's Shrewd, Silent Bet on Local

The Local Media Consortium’s name speaks for itself. An alliance of 800 daily newspapers and 200 local broadcasters, the LMC is focused on boosting co...

Local Marketing Analytics Social Media Local SEO Mobile

What the Klout Acquisition Means for the Future of Content Marketing

It’s safe to say that much of the tech world was surprised yesterday by the announcement that social influence scoring company Klout would be acquired...

Local Marketing Google Social Media Local SEO Local Advertising

Patch Sold, EveryBlock Revived: The Future of Hyperlocal Remains a Mystery

In the past two weeks we’ve seen two very interesting developments in the realm of hyperlocal news and media. First, on Wednesday January 15th, media ...