Brandify Blog

The Latest Local Search News, Trends, and Insights

3 min read

What does the New Google Plus Rollout Mean for Your Brand?

By Amber Kazalbash on Dec 1, 2015 12:29:30 PM

Google Plus is not dead after all. Marketers were taken aback when Google rolled out a more refreshed and simplified version Google Plus late last month. Now that the dust has settled on the..

Tags: Google Maps

3 min read

The Google Maps Update Could Make or Break Your Brand’s Perception

By Amber Kazalbash on Nov 11, 2015 12:33:00 PM

One pain point that mobile consumers often face is the failure of mapping apps to guide them when they have bad or no internet connection. While in this micro moment of reaching a destination with..

Tags: Google Maps

3 min read

Beyond Beaconing, Consumers Want In-store Mapping from Retailers

By Natasha Khachatoorian on Aug 13, 2015 11:24:09 AM

For retailers, bridging the gap between online and offline is more possible now than in years past. Consumers are actively looking for ways to interact with brands, and location services are..

Tags: Beacon technology, Google Maps
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