Brandify Blog

Roughly one year ago, Mashable Business Reporter Seth Fiegerman published a piece titled “Why 'SoLoMo' Isn't Going Anywhere” in which he explained in detail how the term SoLoMo was coined. It’s..

We write about Foursquare a lot on this blog. Not just because we have a working partnership with Foursquare which allows us to ensure for our clients that the Where 2 Get It platform is effectively..

Foursquare made two announcements this week that, on the surface, may seem like small potatoes when compared to the likes of the Facebook Paper & Lenovo/Motorola Mobility/Google stories; but the..

On January 10th, Google announced - via Google+, of course - that it would be shutting down its location-based activity sharing service, Schemer. It’s not surprising that many of our readers may be..