Brandify Blog

The Latest Local Search News, Trends, and Insights

3 min read

#BrandifyIt2017 Day 1 Recap: Location, Data and Enhancing Brand Reputation

By Amber Kazalbash on Sep 14, 2017 2:18:17 AM

Day 1 of the 2017 Brandify Summit has given our attendees and viewers a world full of insight! Today, discussions revolved heavily around how the specific capabilities of location data can in turn..

Tags: Local Marketing, Claiming Locations, Local Advertising, Brandify Summit 2017, SEO

3 min read

Live From #BrandifyIt2017: The True Factors for Discoverability with Barry Schwartz

By Amber Kazalbash on Sep 14, 2017 2:13:48 AM

Industry veteran and SEOphile Barry Schwartz from Search Engine Roundtable graced the Brandify Summit audience with his deep knowledge and insights on day 1 of the event. Schwartz took the..

Tags: Local Marketing, Claiming Locations, Local Advertising, Brandify Summit 2017, SEO

3 min read

Live From #BrandifyIt2017: The Future of Local with Travis Wright

By Amber Kazalbash on Sep 14, 2017 2:06:03 AM

In an industry where it seems like acting like acclaimed Mad Men will reel in loyal customers for our brands, the reality, as Venture Beat’s Travis Wright explains, is that the real winners are..

Tags: Local Marketing, Claiming Locations, Local Advertising, Brandify Summit 2017

3 min read

3 Ways Maps Technologies Are Getting Smarter

By Amber Kazalbash on Sep 6, 2017 9:05:00 AM

In the era of “near me” and “micro moments,” immediacy and context were what customers demanded of brands. But customers are getting smarter, and they now also require smarter ways of navigation..

Tags: Apple, Claiming Locations, Google Maps, Artificial Intelligence

3 min read

4 Tips For Optimizing Your Brand’s Online Presence With Yelp

By Amber Kazalbash on Aug 7, 2017 8:00:00 AM

It’s no secret that online location management has become more complex and challenging than ever before. With 88% of customers noting that they trust online reviews as much as personal..

Tags: Online Reviews, Claiming Locations, Yelp

2 min read

How the Google Maps Update Can Impact Your Brand’s Digital Reputation

By Andrea Ramirez on Jul 14, 2015 12:11:00 PM

 

With the rapid growth of information made available online it’s crucial that all areas of your brand’s digital efforts are covered. Today’s techsavvy consumers are seeking and expect a seamless..

Tags: Google, Claiming Locations, SEO
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