Brandify Blog

Reviews play a big role in the purchase decisions of today’s consumers. Over 70% of consumers ages 25-34 seek out reviews before making a decision to purchase, and almost 90% of consumers say they..

With the holidays just behind us and Valentine's Day around the corner, it is a busy time of the year for jewelry retailers. Yet, when it comes to two of the biggest names in Jewelry, Zales and..

Apart from electronics, toys are one of the top targeted purchases during the holiday season and two brands are leading the pack: Toys 'R' Us and Target.  But maintaining a strong local presence..

Coffee is an essential morning beverage  that has made brands like Starbucks and Dunkin' Donuts recognizable around the world. So between these two brands, which has a stronger local presence?..

In a series of Brand Battles with competing businesses ranging from fashion retailers to tax preparation companies, Brandify pitted national brands against each other using the “Six Pillars” of..

Vehicle rental companies Enterprise and Hertz battled their branding strategies in this competition which analyzed data accuracy, local search and advertising, reviews, and social engagement. In..