Brandify Blog

The Latest Local Search News, Trends, and Insights

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Automotive Retailer Increases Web Traffic 40% Using Reviews

By Brandify Team on Feb 1, 2017 2:17:50 PM

Reviews play a big role in the purchase decisions of today’s consumers. Over 70% of consumers ages 25-34 seek out reviews before making a decision to purchase, and almost 90% of consumers say they..

Tags: Case Studies

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Brand Battle: Zales vs Kay Jewelers

By Brandify Team on Jan 12, 2017 10:06:03 AM

With the holidays just behind us and Valentine's Day around the corner, it is a busy time of the year for jewelry retailers. Yet, when it comes to two of the biggest names in Jewelry, Zales and..

Tags: Case Studies, Brand Battle

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Brand Battle: Toys 'R' Us vs. Target

By Brandify Team on Nov 23, 2016 9:35:09 AM

Apart from electronics, toys are one of the top targeted purchases during the holiday season and two brands are leading the pack: Toys 'R' Us and Target.  But maintaining a strong local presence..

Tags: Case Studies

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Brand Battle: Starbucks vs. Dunkin' Donuts

By Brandify Team on Oct 17, 2016 4:29:59 PM

Coffee is an essential morning beverage  that has made brands like Starbucks and Dunkin' Donuts recognizable around the world. So between these two brands, which has a stronger local presence?..

Tags: Case Studies, Brand Battle

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Brand Battle: The Final Score

By Brandify Team on Aug 23, 2016 8:57:32 AM

In a series of Brand Battles with competing businesses ranging from fashion retailers to tax preparation companies, Brandify pitted national brands against each other using the “Six Pillars” of..

Tags: Case Studies

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Brand Battle: Hertz vs. Enterprise

By Brandify Team on Jul 21, 2016 8:01:11 AM

Vehicle rental companies Enterprise and Hertz battled their branding strategies in this competition which analyzed data accuracy, local search and advertising, reviews, and social engagement. In..

Tags: Case Studies
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