Brandify Blog

Apart from electronics, toys are one of the top targeted purchases during the holiday season and two brands are leading the pack: Toys 'R' Us and Target.  But maintaining a strong local presence..

Coffee is an essential morning beverage  that has made brands like Starbucks and Dunkin' Donuts recognizable around the world. So between these two brands, which has a stronger local presence?..

In a series of Brand Battles with competing businesses ranging from fashion retailers to tax preparation companies, Brandify pitted national brands against each other using the “Six Pillars” of..

Vehicle rental companies Enterprise and Hertz battled their branding strategies in this competition which analyzed data accuracy, local search and advertising, reviews, and social engagement. In..

With tax season out of the way, we evaluated who local customers were choosing to make their tax prep less taxing. This spring Brand Battle compared national chains Jackson Hewitt and Liberty Tax,..

It's Spring Break! And this season, it's all about providing customers with the best experience while they vacation, party or even relax. This month, we stacked up two affordable luxury hotel..