Brandify Blog

The Latest Local Search News, Trends, and Insights

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Brand Battle: Toys 'R' Us vs. Target

By Brandify Team on Nov 23, 2016 9:35:09 AM

Apart from electronics, toys are one of the top targeted purchases during the holiday season and two brands are leading the pack: Toys 'R' Us and Target.  But maintaining a strong local presence..

Tags: Case Studies

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Brand Battle: Starbucks vs. Dunkin' Donuts

By Brandify Team on Oct 17, 2016 4:29:59 PM

Coffee is an essential morning beverage  that has made brands like Starbucks and Dunkin' Donuts recognizable around the world. So between these two brands, which has a stronger local presence?..

Tags: Case Studies, Brand Battle

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Brand Battle: The Final Score

By Brandify Team on Aug 23, 2016 8:57:32 AM

In a series of Brand Battles with competing businesses ranging from fashion retailers to tax preparation companies, Brandify pitted national brands against each other using the “Six Pillars” of..

Tags: Case Studies

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Brand Battle: Hertz vs. Enterprise

By Brandify Team on Jul 21, 2016 8:01:11 AM

Vehicle rental companies Enterprise and Hertz battled their branding strategies in this competition which analyzed data accuracy, local search and advertising, reviews, and social engagement. In..

Tags: Case Studies

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Brand Battle: Liberty Tax vs Jackson Hewitt

By Brandify Team on May 9, 2016 9:44:37 AM

With tax season out of the way, we evaluated who local customers were choosing to make their tax prep less taxing. This spring Brand Battle compared national chains Jackson Hewitt and Liberty Tax,..

Tags: Case Studies

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Brand Battle: Hilton Garden Inn vs Marriott Residence Inn

By Brandify Team on Mar 24, 2016 9:17:54 AM

It's Spring Break! And this season, it's all about providing customers with the best experience while they vacation, party or even relax. This month, we stacked up two affordable luxury hotel..

Tags: Case Studies
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