Case Studies Uncategorized Brand Battle

Brand Battle: Jenny Craig vs Weight Watchers

The latest Brand Battle features a feud between two of the most coveted brands when it comes to personal care and wellness: Jenny Craig and Weight Wat...

Case Studies Brand Battle Research

Brand Battle: Verizon vs. AT&T

In this month's Brand Battle, two major cellphone carriers, Verizon and AT&T are "wirelessly" paired against each other to see who reigns supreme when...

Case Studies Brand Battle

Brand Battle: Zales vs Kay Jewelers

With the holidays just behind us and Valentine's Day around the corner, it is a busy time of the year for jewelry retailers. Yet, when it comes to two...

Case Studies Brand Battle

Brand Battle: Starbucks vs. Dunkin' Donuts

Coffee is an essential morning beverage  that has made brands like Starbucks and Dunkin' Donuts recognizable around the world. So between these two br...