Brandify Blog

The Latest Local Search News, Trends, and Insights

4 min read

2017 Predictions and Prep: How AI Will Transform Local Commerce

By Mila Hose on Dec 19, 2016 12:02:06 PM

With the arrival of Microsoft’s Project Evo debuting to rival the likes of Google Home, Amazon Echo and IBM Watson last week, it is evident that 2017 will hold a continued focus on voice search..

Tags: Local Marketing, Voice Search, Artificial Intelligence

3 min read

Improving Customer Experience Through Local Innovation

By Mila Hose on Dec 15, 2016 12:51:53 PM

Technology is rapidly changing every day, and brands must evolve at the same pace to satisfy the needs of consumers who continue to adopt it. The proliferation of mobile devices and the..

Tags: Local Marketing, Artificial Intelligence, Brandify Labs

6 min read

2017 Predictions and Prep: What’s Next for Google Local SERPs

By Mila Hose on Dec 8, 2016 11:48:31 AM

At the beginning of this week, Jennifer Slegg pointed out that Google seems to be testing a new card-style layout for search results. This new format pushes down the local 3-pack under four..

Tags: Google, Voice Search, Artificial Intelligence

5 min read

2017 Predictions and Prep: Transforming Brand Engagement With Messaging

By Mila Hose on Dec 1, 2016 12:41:39 PM

This week, both Google and Bing released instant messaging features. Both engines will now provide the ability for users to connect with brands directly from the search results, making it easier..

Tags: Chat Bots, Artificial Intelligence, SEO

5 min read

5 Ways Marketers Can Harness the Power of Voice Search

By Mila Hose on Sep 15, 2016 11:05:07 AM

With 20% of all mobile queries coming from voice search and 41% of adults performing voice searches daily, this method of search is quickly hitting mass mobile user adoption. Voice search and..

Tags: Artificial Intelligence, SEO

2 min read

Three Key Takeaways from #BrandifyIt2016 : Day 2

By Mila Hose on Aug 26, 2016 1:58:41 PM

With the close of Brandify Summit 2016, brands can take away some valuable lessons in location-based marketing, specifically regarding the importance of customer-centricity and personalization for..

Tags: Beacon technology, Mobile, Artificial Intelligence
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