Brandify Blog

The Latest Local Search News, Trends, and Insights

3 min read

3 Ways Maps Technologies Are Getting Smarter

By Amber Kazalbash on Sep 6, 2017 9:05:00 AM

In the era of “near me” and “micro moments,” immediacy and context were what customers demanded of brands. But customers are getting smarter, and they now also require smarter ways of navigation..

Tags: Apple, Claiming Locations, Google Maps, Artificial Intelligence

4 min read

Can Apple Maps Catch Up to Google Maps with iOS 10?

By Mila Hose on Oct 19, 2016 11:27:06 AM

When Apple Maps launched back in September, 2012 with the release of iOS 6, it was considered inferior to Google Maps by many users. Over the following years, Apple Maps has struggled to catch up..

Tags: Apple, Google Maps, SEO

4 min read

4 Ways iOS 10 is Making Local Focal for Enterprises

By Mila Hose on Sep 8, 2016 10:00:00 AM

With the release of Apple’s iOS 10, brands will find that the new operating system is increasingly focused on location through artificial intelligence and machine learning. Google announced back..

Tags: Apple, Wearables, Voice Search, Augmented Reality

3 min read

Google and Apple Focus on Location for Next Gen User Tech

By Mila Hose on Jun 16, 2016 9:51:29 AM

Within the past month, Google and Apple have both hosted annual events to announce upgrades to existing products and showcase some exciting next generation technologies. These technological..

Tags: Apple, Google Maps

4 min read

Google Maps vs Apple Maps: Is Your Brand Providing Valuable Local Data?

By Amber Kazalbash on Jan 21, 2016 9:00:00 AM

One of the most consistent digital marketing trends today is the growth of large search engines and mobile providers finding ways to garner the attention and loyalty of connected customers. With..

Tags: Apple, Google Maps

2 min read

Mobile Payments Are Ramping Up

By Brandify Team on Dec 18, 2014 11:30:00 PM

At Where2GetIt we were intrigued when Apple announced Apple Pay in September of this year. Combining mobile and the ability to transition in-store payments with just the wave of a smartphone? It..

Tags: Google, Mobile, Apple
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