Brandify Blog

The Latest Local Search News, Trends, and Insights

5 min read

Monday Memo: Yelp Launches Custom Location Targeting

By Damian Rollison on May 17, 2021 3:46:14 AM

In this week’s update, learn about Yelp’s new custom location targeting; more new GMB Performance metrics; how to unfilter Google reviews; SEO sessions at Google I/O; why Google came to dominate..

Tags: Monday Memo

6 min read

Monday Memo: Google Unveils New Bookings Metric in GMB Performance

By Damian Rollison on May 10, 2021 12:00:45 AM

In this week’s update, learn about new GMB metrics; the goals behind Google’s new recycling attributes; the impact of GMB keyword stuffing; Facebook’s Nextdoor equivalent; SEO in a cookieless..

Tags: Monday Memo

1 min read

Brandify Helps bareMinerals Win a 101% Boost in Leads

By Damian Rollison on May 5, 2021 12:33:20 PM

At Brandify we are proud to count among our long-time partners bareMinerals, the well known makeup and skincare brand that is a subsidiary of international personal care company Shiseido. Brandify..

Tags: Case Studies

6 min read

Monday Memo: Low Quality Pages Won’t Improve GMB Ranking; Identity Attributes Will

By Damian Rollison on May 3, 2021 3:01:17 AM

In this week’s update, learn about the ranking impact of low-quality pages and identity attributes; the persistent myth of domain authority; the controversy around zero-click statistics; how to..

Tags: Monday Memo

4 min read

Brandify April Product Update

By Damian Rollison on Apr 28, 2021 2:49:46 AM

This is the latest installment in our new monthly series of product updates. Every month, the Brandify product and engineering teams release numerous bug fixes, infrastructure improvements, and..

Tags: Product Update

5 min read

Monday Memo: Google Upgrades Local Food Ordering

By Damian Rollison on Apr 26, 2021 3:46:41 AM

In this week’s update, learn about a food ordering upgrade in GMB; the delay of the Page Experience update; new Apple Maps features; service attributes in GMB sourced from the business website;..

Tags: Monday Memo
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