Brandify Blog

Subscribe to Email Updates

Claiming Locations Artificial Intelligence Google Maps Apple

3 Ways Maps Technologies Are Getting Smarter

In the era of “near me” and “micro moments,” immediacy and context were what customers demanded of brands. But customers are getting smarter, and they...

Claiming Locations Online Reviews Yelp

4 Tips For Optimizing Your Brand’s Online Presence With Yelp

It’s no secret that online location management has become more complex and challenging than ever before. With 88% of customers noting that they trust ...

News Uncategorized

Brandify Partners with Yelp to Deliver Claiming and Yelp Knowledge to Its Customers

Brandify announces its latest partnerships with Yelp, the leading online community for location information and reviews. We are proud to be the first ...

Brand Battle Case Studies Uncategorized

Brand Battle: Jenny Craig vs Weight Watchers

The latest Brand Battle features a feud between two of the most coveted brands when it comes to personal care and wellness: Jenny Craig and Weight Wat...

Voice Search AI Chat Bots

What the Latest Google My Business Update Says about Local for Brands

Image via Mike Blumenthal Back in November of 2016, Google began experimenting with the concept of including a messaging feature within Google My Busi...

Voice Search

How Brands Can Use Voice Search to Win Local

In today’s world, vocal is local. In fact, Mary Meeker confirmed at last month’s Code Conference that with so many users on the go, voice is now begin...

Snapchat

Snapchat Seizes Local-Social with Snap Map

The newly public Snap, Inc. has just released another update that shows how the app continues to drive relevance and personalization for users through...

Snapchat

Webinar Replay: How to Re-energize Your Local-Social Strategy with Snapchat Geofilters

Wondering how to use Snapchat for your brand? Geofilters is the key. Beyond awareness, Snapchat campaigns can be launched for product/service launches...

Local Advertising Snapchat advertising

Snapchat Geofilters: An Advertisement Guide for Brands

Brandify becomes a Snapchat Partner, Launching Enterprise Geofilter solution. As an early adopter of the Geofilter API, Brandify will immediately begi...

Local Marketing

The Usability Gap: Designing the Right Products for SMBs

  Creating a perfect location marketing strategy is not one size fits all when it comes to the 28 million small businesses in the United States.The va...

Brandify Local Marketing Location Intelligence

Hacking a Technology Stack for Local Presence Management

The idea that data should be at the core of all marketing strategies is not new, but for those who depend on in-store attribution for profitability, d...

Season of Cheer Online-to-Offline Attribution Brandify

Season of Cheer: Website Redesign with Grandma’s House of Hope

Completing our 2nd annual, Season of Cheer, Brandify is excited to work with Grandma’s House of Hope to help redesign the non-profit’s website. Based ...

Mobile Local SEO

Optimizing for Mobile Search: New Tips and Old Tricks

At its core, mobile optimization has not changed. Traditional, or "old tricks," are still applied and it builds the foundation of increasing your sear...

Brand Battle Case Studies Research

Brand Battle: Verizon vs. AT&T

In this month's Brand Battle, two major cellphone carriers, Verizon and AT&T are "wirelessly" paired against each other to see who reigns supreme when...

Learn Webinars

Webinar: Optimizing for Mobile Search

 

News & Events

Brandify Sponsors GlobalShop 2017

Every year, leaders retail and design gather together to discuss new and emerging innovations. This year, Brandify will be sponsoring GlobalShop 2017 ...

Manishologies

Yext IPO: The New Local Reality

For the past few days, there has been a lot of interest in the news of Yext's filing to go public. Industry insiders have pored over the pages of the ...

News & Events

Brandify Sponsors Shoptalk 2017

Shoptalk is a leading retail and e-commerce event. It gathers together retailers, major brands, start-ups and investors. This event will bring togethe...

Google Local SEO

Google’s Pragmatic Approach to the Truth, and Its Pitfalls

Google and many other big platforms are at a time when they are faced with deceiving information inundating the online world. It presents a question, ...

Local Marketing Local SEO Social Media

Understanding the Millennial Mindset in 2017

As an enterprise marketer, chances are that the Millennials generation is a hot topic in your workplace right now. There are almost 85 million Millenn...

Facebook Analytics Local Marketing

Facebook Insights for Location-Based Marketers

Facebook has always been a critical component of maintaining a strong online presence and engaging with users on their preferred platforms. Facebook l...

News & Events

Brandify Continues Local Innovation Through Street Fight Acquisition

Today, Brandify is excited to announce the acquisition of Street Fight, the foremost integrated media, research and events company covering local mark...

Local SEO Local Listings Local Marketing

What Does It Mean to Practice Local SEO Ethically?

Today, most businesses receive an average of 24 calls per month from marketers trying to sell them something. With such a massive number of solicitati...

News & Events

Brandify Sponsors LSA Conference 2017

Every year, the Local Search industry's best and brightest convene for the Local Search Association's flagship event, which covers a wide spectrum of ...

News & Events

Brandify Sponsors iMedia Brand Summit

Every year, senior marketers from the biggest brands, agencies and publishers come together with innovative tech and service providers to learn how to...

Google Reviews Online Reviews

How to Survive Google’s New Local Pack Review Threshold with Bad Reviews

Google recently lowered its review threshold to a minimum of one-to-three reviews in order for brands to appear within the Local 3-Pack. Previously, l...

Mobile Data Quality Local Marketing

Three Things Local Marketers Can Learn from Google’s Real-Time Updates

Recently, Google released an update to its “Popular Times” feature, providing real-time updates for a location’s busiest times of day, allowing users ...

Artificial Intelligence Machine Learning Chat Bots

How Cognitive Learning and Messaging Can Be Used to Engage Customers in 2017

There are many different ways in which cognitive technology will influence 2017, but chatbots are gaining special attention due to the fact that they ...

Case Studies

Automotive Retailer Increases Web Traffic 40% Using Reviews

Reviews play a big role in the purchase decisions of today’s consumers. Over 70% of consumers ages 25-34 seek out reviews before making a decision to ...

News & Events

Brandify Names Mike Pycha Chief Revenue Officer

Today, Brandify is pleased to announce an exciting addition to our executive team. Mike Pycha has been appointed Brandify's Chief Revenue Officer, res...

Brandify 360 Network Data Quality Local Listings

Why High-Quality Data Publishers Matter for Online Visibility

As voice search and artificially intelligent machines take over in 2017, the need for data syndication becomes increasingly prominent. Brands use data...

Voice Search Machine Learning Artificial Intelligence

Are Voice Search Analytics Coming to Google?

Artificial intelligence and voice search are, undeniably, some of the biggest technological trends of 2017. Not only do these technologies provide mar...

Reviews Online Reviews Local Marketing

5 Steps to Successful Reputation Management

Reviews play a big role in the purchase decisions of today’s consumers. Over 70% of consumers ages 25-34 seek out reviews before making a decision to ...

News & Events

Brandify CEO Speaks at SIIA Bootcamp Marketing Series

Brandify Founder and CEO, Manish Patel, will be moderating a panel of experienced marketing professionals at the SIIA Boot Camp Marketing Series in Ir...

Local SEO Mobile Local Marketing

Google Prioritizes Local-Mobile Search with Local Ad Pack

Recent discoveries suggests that Google is experimenting with local inventory ad placement above the local 3-pack. These ads mirror the Local Pack in ...

News & Events

Brandify Included in Location Management Platform Research Report

For many enterprises, managing location data, such as cleansing and syndication, distribution and data aggregation is a full-time responsibility that ...

Voice Search Local Listings Mobile

6 Fatal Customer Loyalty Mistakes and How to Avoid Them

Losing customers can cost brands millions or even billions of dollars annually; conversely, gaining and retaining loyal customers can more than double...

News & Events

Brandify Sponsors International Franchising Association

Join Brandify for the International Franchise Association's annual convention to learn from some of the industry's most experienced leaders. Listen as...

Google My Business Local Marketing Analytics

Google My Business API V3.2 Offers Historical Insights

Recently, Brandify predicted that Local would be an even greater focus for Google in 2017, and now, just two short weeks into the new year, Google has...

Brand Battle Case Studies

Brand Battle: Zales vs Kay Jewelers

With the holidays just behind us and Valentine's Day around the corner, it is a busy time of the year for jewelry retailers. Yet, when it comes to two...