In the era of “near me” and “micro moments,” immediacy and context were what customers demanded of brands. But customers are getting smarter, and they...
In the era of “near me” and “micro moments,” immediacy and context were what customers demanded of brands. But customers are getting smarter, and they...
It’s no secret that online location management has become more complex and challenging than ever before. With 88% of customers noting that they trust ...
Brandify announces its latest partnerships with Yelp, the leading online community for location information and reviews. We are proud to be the first ...
The latest Brand Battle features a feud between two of the most coveted brands when it comes to personal care and wellness: Jenny Craig and Weight Wat...
Image via Mike Blumenthal Back in November of 2016, Google began experimenting with the concept of including a messaging feature within Google My Busi...
In today’s world, vocal is local. In fact, Mary Meeker confirmed at last month’s Code Conference that with so many users on the go, voice is now begin...
The newly public Snap, Inc. has just released another update that shows how the app continues to drive relevance and personalization for users through...
Wondering how to use Snapchat for your brand? Geofilters is the key. Beyond awareness, Snapchat campaigns can be launched for product/service launches...
Brandify becomes a Snapchat Partner, Launching Enterprise Geofilter solution. As an early adopter of the Geofilter API, Brandify will immediately begi...
Creating a perfect location marketing strategy is not one size fits all when it comes to the 28 million small businesses in the United States.The va...
The idea that data should be at the core of all marketing strategies is not new, but for those who depend on in-store attribution for profitability, d...
Completing our 2nd annual, Season of Cheer, Brandify is excited to work with Grandma’s House of Hope to help redesign the non-profit’s website. Based ...
At its core, mobile optimization has not changed. Traditional, or "old tricks," are still applied and it builds the foundation of increasing your sear...
In this month's Brand Battle, two major cellphone carriers, Verizon and AT&T are "wirelessly" paired against each other to see who reigns supreme when...
Every year, leaders retail and design gather together to discuss new and emerging innovations. This year, Brandify will be sponsoring GlobalShop 2017 ...
For the past few days, there has been a lot of interest in the news of Yext's filing to go public. Industry insiders have pored over the pages of the ...
Shoptalk is a leading retail and e-commerce event. It gathers together retailers, major brands, start-ups and investors. This event will bring togethe...
Google and many other big platforms are at a time when they are faced with deceiving information inundating the online world. It presents a question, ...
As an enterprise marketer, chances are that the Millennials generation is a hot topic in your workplace right now. There are almost 85 million Millenn...
Facebook has always been a critical component of maintaining a strong online presence and engaging with users on their preferred platforms. Facebook l...
Today, Brandify is excited to announce the acquisition of Street Fight, the foremost integrated media, research and events company covering local mark...
Today, most businesses receive an average of 24 calls per month from marketers trying to sell them something. With such a massive number of solicitati...
Every year, the Local Search industry's best and brightest convene for the Local Search Association's flagship event, which covers a wide spectrum of ...
Every year, senior marketers from the biggest brands, agencies and publishers come together with innovative tech and service providers to learn how to...
Google recently lowered its review threshold to a minimum of one-to-three reviews in order for brands to appear within the Local 3-Pack. Previously, l...
Recently, Google released an update to its “Popular Times” feature, providing real-time updates for a location’s busiest times of day, allowing users ...
There are many different ways in which cognitive technology will influence 2017, but chatbots are gaining special attention due to the fact that they ...
Reviews play a big role in the purchase decisions of today’s consumers. Over 70% of consumers ages 25-34 seek out reviews before making a decision to ...
Today, Brandify is pleased to announce an exciting addition to our executive team. Mike Pycha has been appointed Brandify's Chief Revenue Officer, res...
As voice search and artificially intelligent machines take over in 2017, the need for data syndication becomes increasingly prominent. Brands use data...
Artificial intelligence and voice search are, undeniably, some of the biggest technological trends of 2017. Not only do these technologies provide mar...
Reviews play a big role in the purchase decisions of today’s consumers. Over 70% of consumers ages 25-34 seek out reviews before making a decision to ...
Brandify Founder and CEO, Manish Patel, will be moderating a panel of experienced marketing professionals at the SIIA Boot Camp Marketing Series in Ir...
Recent discoveries suggests that Google is experimenting with local inventory ad placement above the local 3-pack. These ads mirror the Local Pack in ...
For many enterprises, managing location data, such as cleansing and syndication, distribution and data aggregation is a full-time responsibility that ...
Losing customers can cost brands millions or even billions of dollars annually; conversely, gaining and retaining loyal customers can more than double...
Join Brandify for the International Franchise Association's annual convention to learn from some of the industry's most experienced leaders. Listen as...
Recently, Brandify predicted that Local would be an even greater focus for Google in 2017, and now, just two short weeks into the new year, Google has...
With the holidays just behind us and Valentine's Day around the corner, it is a busy time of the year for jewelry retailers. Yet, when it comes to two...
