As 2016 comes to a close, it’s time to reflect on past achievements, current opportunities and future goals. This has been an action-packed 19th year ...
As 2016 comes to a close, it’s time to reflect on past achievements, current opportunities and future goals. This has been an action-packed 19th year ...
With the arrival of Microsoft’s Project Evo debuting to rival the likes of Google Home, Amazon Echo and IBM Watson last week, it is evident that 2017 ...
Technology is rapidly changing every day, and brands must evolve at the same pace to satisfy the needs of consumers who continue to adopt it. The prol...
Every move you make as a marketer is an opportunity to innovate, keep ahead of competitors and most importantly, connect with customers. With the cust...
At the beginning of this week, Jennifer Slegg pointed out that Google seems to be testing a new card-style layout for search results. This new format ...
Driving full speed ahead into our next project, Brandify is continuing the Season of Cheer by working with The Child Creativity Lab to support kids wh...
This week, both Google and Bing released instant messaging features. Both engines will now provide the ability for users to connect with brands direct...
Brandify kicked off its second annual Season of Cheer of by working with Mary’s Kitchen to help Orange County’s homeless community gain access to hot ...
Apart from electronics, toys are one of the top targeted purchases during the holiday season and two brands are leading the pack: Toys 'R' Us and Targ...
Last year, we launched our first annual “Week of Cheer,” where we were worked with several causes and individuals close to the hearts of our team to s...
With Black Friday upon us and the holiday season officially in full swing, enterprise marketers are running out of time to get their local marketing s...
In this webinar, speakers cover the benefits and opportunities of instant location data syndication as they relate to industry trends like voice searc...
In an effort to give marketers more data-driven ads, Snapchat has entered into a deal with Foursquare to give more precision to its location-based geo...
On November 4th, Google announced that it will be introducing mobile-first indexing in place of desktop-first indexing. This will greatly enhance the ...
Last year, Brandify participated in AIGA's OC Design awards, showcasing and winning awards for our newest app, website and refreshed branding.
Google announced this week that its Map Maker tool will be retired in March 2017. Map Maker, which was released in 2008, has served as a crowdsourced ...
With the proliferation of mobile devices, there are more channels for consumers to find a business online than ever before, and with the holidays appr...
Machine learning is becoming more and more pervasive in digital technology, and its effect on the local search industry is already apparent. Snapchat’...
Today’s customers operate across many different channels, switching between devices and making split-second decisions based on relevant, timely and pe...
The 2016 presidential election has potentially been the most technologically advanced election in history. Presidential candidates who once relied on ...
Mobile is becoming an incremental part of the shopping experience for many consumers. This year, 73% of customers plan to use their mobile devices for...
We live in an on-demand economy where digital technologies have raised customer expectations and empowered them to make purchasing decisions within mo...
With the holiday season and the new year right around the bend, it has never been more important to ensure the quality, accuracy and authority of your...
This year, we had the privilege of being selected as finalists for two Street Fight Local Visionary Awards.
In the most recent Brand Battle published by Street Fight, Brandify pitted two national brands against each other to measure the effectiveness of thei...
The holiday countdown has finally begun, and local consumers everywhere are starting to make their lists and check them twice prior to shopping at nea...
When Apple Maps launched back in September, 2012 with the release of iOS 6, it was considered inferior to Google Maps by many users. Over the followin...
Coffee is an essential morning beverage that has made brands like Starbucks and Dunkin' Donuts recognizable around the world. So between these two br...
Google announced some exciting hardware releases at its #MadeByGoogle event this week, and at these products’ core is software that is increasingly fo...
With over 175 entries in 13 categories, we are pleased to announce that Brandify has been named a finalist for Street Fight's second annual Local Visi...
Brandify is proud to sponsor the 6th annual Street Fight Summit and the 2nd annual Local Visionary Awards this year on October 25th in New York City. ...
Brandify will be attending the Asian Local Search and Media Association annual conference in Phuket, Thailand on October 16th and 17th . Our CEO Manis...
The release of version 3.1 of the Google My Business API is another example of Google’s focus on local and its attempt to give brands the ability to m...
Google’s recent algorithm update, referred to as “Possum” by local SEO experts, has had many marketers wondering why they suddenly lost their local se...
Since its initial release last December, we have covered and supported the exciting updates to the Google My Business (GMB) API roll out. The latest u...
Corporate pages (previously, “parent pages”) are easy to manage and allow you to automate Facebook posts, but they should not be the only thing your b...
With 20% of all mobile queries coming from voice search and 41% of adults performing voice searches daily, this method of search is quickly hitting ma...
Recently, Google has made quite a few changes to local review guidelines. Last month, Google exposure with reviews to other customers. With nearly 90%...
With the release of Apple’s iOS 10, brands will find that the new operating system is increasingly focused on location through artificial intelligence...
The second annual Brandify Summit connected industry leaders and top brands over data analysis and local insights. From using location data to underst...
With reviews accounting for over 10 percent of overall ranking factors, review moderation is an important part of understanding your audience and driv...
With the close of Brandify Summit 2016, brands can take away some valuable lessons in location-based marketing, specifically regarding the importance ...
While beacon technology is still new, it is becoming widely adopted. There is a common misconception that beacons are simply used to send messages (pu...
Voice search refers to one’s smartphone, desktop computer or any other entry point that uses voice, like Google’s microphone or Amazon’s Echo. When so...
Digital technology infiltrates every aspect of our daily lives; we use it as customers, professionals and as general human beings. We now live in a po...
It’s been a jam-packed day, full of fun activities, industry leading speakers and great brand networking. Throughout today’s events, there have been a...
Location data is extremely valuable when it comes to understanding local customers and creating strategies for engaging them and providing relevant, v...
As the world becomes more technical and everything is digitalized, marketing and software are invariably entangled and marketing management necessaril...
As a big-name brand, it can be easy to feel invincible, but small, local competitors can beat enterprise brands who are failing to optimize for the...
In a series of Brand Battles with competing businesses ranging from fashion retailers to tax preparation companies, Brandify pitted national brands ag...
The healthcare industry depends on accurate location data for successful business. Patients count on location data to find the nearest hospital or eme...
For enterprise brands with a plethora of locations, scaling marketing efforts for a short period of time often takes even more planning and preparatio...
While it is important for marketers to stay focused on a consistent and coherent strategy, one based on principles and tools that won’t be shaken with...
Vehicle rental companies Enterprise and Hertz battled their branding strategies in this competition which analyzed data accuracy, local search and adv...
With over 91% of consumers using Facebook to find a local business online, brands cannot afford to have inaccurate location data or unclaimed listings...
The release of the Pokemon Go app last week has had millions of users walking around with their phones held in the air, trying to catch Pokemon and pa...
Location has always been a part of social media, but Snapchat is making local places a central feature of its platform in ways that other social sites...
Brandify is the home and hub of cultivation for innovators from a diverse set of backgrounds. We work hard to empower one another and collectively wor...
In the ever-changing world of Google search, another update will force your brand to buckle down its local online presence even further. At SMX last...
More than half of all mobile searches have local intent, and with over 76% of mobile-local searches leading to a store visit within a day of the searc...
When it comes to multi-location brands, mastery of location data is no simple task. Social strategy, presence management and local advertising all beg...
Within the past month, Google and Apple have both hosted annual events to announce upgrades to existing products and showcase some exciting next gener...
Brandify is connecting with some of the industry’s brightest minds to talk about The Importance of Franchise Consumer Marketing at FCMC 2016 this mont...
“There are no traffic jams on the extra mile.” You’ve probably heard this Zig Ziglar pearl of wisdom before. It’s a quote that entrepreneurs and leade...
We're in the midst of a time when it's hard to tell the difference between hype and technological breakthrough.
Through innovative design, user experience and a seamless mobile experience, we have been able to help our clients maximize their strategies and conne...
With tax season out of the way, we evaluated who local customers were choosing to make their tax prep less taxing. This spring Brand Battle compared n...
Six months after the release of version 2, Google has released another exciting update to the Google My Business (GMB) API. This update includes sever...
The customer journey is fragmented, to say the least. With literally any online touchpoint serving as a possible driver of local traffic, it can be es...
The traditional marketing funnel depicts the sequence of stages the eventually convert a customer. There are pieces within this funnel that point back...
At Brandify, we pride ourselves on providing customers with the most innovative strategies, products and marketing automation experience. Our team wor...
Image via The SEM Post
Reaching customers and staying top-of-mind is no easy task. For local businesses, this challenge is a growing problem that can be solved through the u...
We're hopping across the pond to join Street Fight and Siinda in sponsoring this LocalCon 2016 at the Chelsea Design Center in London. This event will...
Mike Blumenthal noted last week that Google has updated its help page significant to break down specific guidelines to help local businesses show up o...
Today, we are excited to announce that our CEO Manish Patel is now part of the Local Search Association's (LSA) board of directors. Manish brings a di...
We’re four months into the year and it seems like the deadlines, projects, and assignments are running full force. But while this rapid pace may make ...
Marketers, this isn’t an April fools prank: Brands actively working to retain accurate location data on Google My Business are undergoing a major tech...
Image via Search Engine Land The mobile ecosystem is constantly becoming more interconnected and integrated into the every-day life of customers. ComS...
It's Spring Break! And this season, it's all about providing customers with the best experience while they vacation, party or even relax. This month, ...
Influencing customer decisions has never been more complex, with a variety of apps, social channels and directories all containing brand information a...
Ranking isn't what it used to be. With growing levels of consumers searching through mobile devices, local intent has been integrated into search resu...
The main priority for top search engines, social networks and review sites today is staying on top of consumer habits. Brand marketers and their partn...
Location management today is more about developing a seamless online-to-offline customer journey than ever before. That’s why we’re proud to announce ...
Gartner predicts that by 2020. there will be nearly 26 billion Internet of Things (IoT) devices. And while there may not be an obvious correlation, Io...
In the recent past, the the Local industry has faced challenges more challenges and opportunities than years past. As sponsors of this year's Local Se...
By now, you’ve probably noticed the removal of ads on Google’s right rail of search engine results pages (SERPs). What you may have not considered, ho...
In a world where consumers are seeking to develop two-way conversations with brands and Localgeddon is a daily battle, the stakes are high for enterpr...
The new Google My Business API has made it easier for listings providers (brands or partnering agencies) to update information more seamlessly and eff...
As of December of 2015, enterprises have the opportunity to provide data to local searchers more seamlessly through the Google My Business (GMB) API. ...
Mobile is no longer the “future” of customer behavior---it is customer behavior. The wealth of interaction between users and their smart devices has g...
Brandify is joining other industry leaders to discuss The Future of Local Media at LOAC 2016 this month in New York!
Our team is no stranger to retail, and we will be sponsoring Etail West for the first time in Palms Springs, California on February 22 and 23!
Millions of customers around the country are becoming health conscious and flocking to their local fitness centers to get started on accomplishing the...
It’s no secret that Google has taken consumer interest on search for years on end. With over 60% of search share, “Googling” has even been incorpora...
While many people spend December and January hyping up their New Year’s resolutions, the fervor seems to taper off once February rolls around. Why is ...
In the multi-location world, where brands can have hundreds or thousands of local pages, a common pain they repeatedly encounter is how to take organi...
Consumer reviews are a hot topic within the local marketing arena. This week, Uber released that it has been running a driver behavior tracking progra...
One of the most consistent digital marketing trends today is the growth of large search engines and mobile providers finding ways to garner the attent...
