Brandify Blog

The Latest Local Search News, Trends, and Insights

6 min read

Monday Memo: A New Guide to Local Justifications

By Damian Rollison on Aug 23, 2021 6:45:09 AM

In this week’s update, learn about a new guide to local justifications; a spike in Maps alerts for GMB owners; tactics for scoring well on Core Web Vitals standards; SnapChat’s local strategy;..

Tags: Monday Memo

6 min read

Monday Memo: Marketers Respond to the Delta Variant’s Impact on Consumer Behavior

By Damian Rollison on Aug 16, 2021 5:41:13 AM

This week, learn about the response of marketers to consumers’ Delta concerns; Google’s callout of “reviews from independent sites”; an “updated today” justification in local packs; a deep dive..

Tags: Monday Memo

6 min read

Monday Memo: Local Packs Make the Cut as One of Google’s “Most Popular” Features

By Damian Rollison on Aug 9, 2021 1:36:03 AM

This week, learn about the surge in popularity of local results in search; disabled categories for service-area businesses; John Mueller’s clarifications on Page Experience and the June and July..

Tags: Monday Memo

5 min read

Monday Memo: Brandify joins forces with SOCi!

By Damian Rollison on Aug 2, 2021 4:06:32 AM

In this week’s news, learn about Brandify’s new chapter as we join forces with SOCi; Apple’s updated Places on Maps interface; Snapchat’s My Places; consolidated food ordering options for..

Tags: Monday Memo

6 min read

Monday Memo: Google to Show Which Factors Caused a Search Result to Rank

By Damian Rollison on Jul 26, 2021 6:16:19 AM

In this week’s update, read about Google’s new explanation of search rankings; more detailed restaurant reviews; what really works when using Google Posts (and what doesn’t); how to get the most..

Tags: Monday Memo

2 min read

Brandify July Product Update

By Damian Rollison on Jul 23, 2021 9:56:45 AM

Just about every week, the Brandify team releases bug fixes, product improvements, infrastructure updates, and new features, all designed to ensure that our platform delivers the best possible..

Tags: Product Update
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