Brandify Blog

Subscribe to Email Updates

Brandify Local SEO Brandify Labs

Brandify in 2016: A Year in Review

As 2016 comes to a close, it’s time to reflect on past achievements, current opportunities and future goals. This has been an action-packed 19th year ...

Local Marketing Voice Search Artificial Intelligence

2017 Predictions and Prep: How AI Will Transform Local Commerce

With the arrival of Microsoft’s Project Evo debuting to rival the likes of Google Home, Amazon Echo and IBM Watson last week, it is evident that 2017 ...

Local Marketing Artificial Intelligence Brandify Labs

Improving Customer Experience Through Local Innovation

Technology is rapidly changing every day, and brands must evolve at the same pace to satisfy the needs of consumers who continue to adopt it. The prol...

News

Brandify Introduces Brandify Labs

Every move you make as a marketer is an opportunity to innovate, keep ahead of competitors and most importantly, connect with customers. With the cust...

Google Voice Search Artificial Intelligence

2017 Predictions and Prep: What’s Next for Google Local SERPs

At the beginning of this week, Jennifer Slegg pointed out that Google seems to be testing a new card-style layout for search results. This new format ...

Season of Cheer

Season of Cheer: Inspiring the Leaders of Tomorrow with Child Creativity Lab

Driving full speed ahead into our next project, Brandify is continuing the Season of Cheer by working with The Child Creativity Lab to support kids wh...

Local SEO Chat Bots Artificial Intelligence

2017 Predictions and Prep: Transforming Brand Engagement With Messaging

This week, both Google and Bing released instant messaging features. Both engines will now provide the ability for users to connect with brands direct...

Local SEO Season of Cheer

Season of Cheer: Social Responsibility with Mary’s Kitchen

Brandify kicked off its second annual Season of Cheer of by working with Mary’s Kitchen to help Orange County’s homeless community gain access to hot ...

Case Studies

Brand Battle: Toys 'R' Us vs. Target

Apart from electronics, toys are one of the top targeted purchases during the holiday season and two brands are leading the pack: Toys 'R' Us and Targ...

News

Brandify Announces Second Annual “Season of Cheer”

Last year, we launched our first annual “Week of Cheer,” where we were worked with several causes and individuals close to the hearts of our team to s...

Local SEO Local Pages Holiday Marketing

Webinar Recap: 3 Ways to Boost Your Local Marketing Strategy this Holiday Season

With Black Friday upon us and the holiday season officially in full swing, enterprise marketers are running out of time to get their local marketing s...

Webinars

Webinar: 3 Ways to Boost Your Local Marketing Strategy

In this webinar, speakers cover the benefits and opportunities of instant location data syndication as they relate to industry trends like voice searc...

Foursquare Social Media Location Intelligence

How Location Data is Driving the Snapchat + Foursquare Deal

In an effort to give marketers more data-driven ads, Snapchat has entered into a deal with Foursquare to give more precision to its location-based geo...

Google Local SEO

Google Enhances UX with Mobile-First Indexing

On November 4th, Google announced that it will be introducing mobile-first indexing in place of desktop-first indexing. This will greatly enhance the ...

News

Brandify Wins 3 Awards at OCDA 2016

Last year, Brandify participated in AIGA's OC Design awards, showcasing and winning awards for our newest app, website and refreshed branding.

Local SEO Google Maps

Google Map Maker Shutting Down, Local Guides Taking its Place

Google announced this week that its Map Maker tool will be retired in March 2017. Map Maker, which was released in 2008, has served as a crowdsourced ...

Local Advertising Online-to-Offline Attribution

Boosting Your Holiday Marketing Strategy: Localized Ad Campaigns

With the proliferation of mobile devices, there are more channels for consumers to find a business online than ever before, and with the holidays appr...

Social Media Uber Machine Learning

Snapchat, Uber, and the Implications of Machine Learning

Machine learning is becoming more and more pervasive in digital technology, and its effect on the local search industry is already apparent. Snapchat’...

Local SEO Local Advertising Holiday Marketing

Boosting Your Holiday Marketing Strategy: Strategies For Bridging Online to Offline

Today’s customers operate across many different channels, switching between devices and making split-second decisions based on relevant, timely and pe...

Chat Bots

How Technology is Changing the 2016 Presidential Election

The 2016 presidential election has potentially been the most technologically advanced election in history. Presidential candidates who once relied on ...

Beacon technology Mobile

Boosting Your Holiday Marketing Strategy: Mobile Optimization

Mobile is becoming an incremental part of the shopping experience for many consumers. This year, 73% of customers plan to use their mobile devices for...

Data Quality Local Pages Local Listings

Real-Time Location Management for an On-Demand Economy

We live in an on-demand economy where digital technologies have raised customer expectations and empowered them to make purchasing decisions within mo...

News & Events News

Brandify Announces Enhanced Listings and Syndication With the Brandify 360° Network

With the holiday season and the new year right around the bend, it has never been more important to ensure the quality, accuracy and authority of your...

News & Events News Uncategorized

Brandify Awarded "Best Dashboard for Managing Local Campaigns" at Street Fight's Local Visionary Awards

This year, we had the privilege of being selected as finalists for two Street Fight Local Visionary Awards.

Local Marketing Local SEO

Brand Battles in Depth: Looking at Starbucks vs. Dunkin’ Donuts

In the most recent Brand Battle published by Street Fight, Brandify pitted two national brands against each other to measure the effectiveness of thei...

Local Listings Holiday Marketing

Boosting Your Holiday Marketing Strategy: Local Listings Optimization

The holiday countdown has finally begun, and local consumers everywhere are starting to make their lists and check them twice prior to shopping at nea...

Local SEO Apple Google Maps

Can Apple Maps Catch Up to Google Maps with iOS 10?

When Apple Maps launched back in September, 2012 with the release of iOS 6, it was considered inferior to Google Maps by many users. Over the followin...

Case Studies Brand Battle

Brand Battle: Starbucks vs. Dunkin' Donuts

Coffee is an essential morning beverage  that has made brands like Starbucks and Dunkin' Donuts recognizable around the world. So between these two br...

Virtual Reality Augmented Reality

How Leveraging Location Data Can Help Prepare for the AI-First World

Google announced some exciting hardware releases at its #MadeByGoogle event this week, and at these products’ core is software that is increasingly fo...

Events News

Brandify Nominated For Two Street Fight Local Visionary Awards

With over 175 entries in 13 categories, we are pleased to announce that Brandify has been named a finalist for Street Fight's second annual Local Visi...

Events

Brandify Sponsors Street Fight Summit 2016

Brandify is proud to sponsor the 6th annual Street Fight Summit and the 2nd annual Local Visionary Awards this year on October 25th in New York City. ...

Events

Brandify CEO Speaks at ALSMA

Brandify will be attending the Asian Local Search and Media Association annual conference in Phuket, Thailand on October 16th and 17th . Our CEO Manis...

Google My Business

The Google My Business API Takes Another Step Forward

The release of version 3.1 of the Google My Business API is another example of Google’s focus on local and its attempt to give brands the ability to m...

Google Local SEO Local Listings

5 Ways Google’s Possum Algorithm Focuses on the Local User Experience

Google’s recent algorithm update, referred to as “Possum” by local SEO experts, has had many marketers wondering why they suddenly lost their local se...

Reviews Google My Business

3 Opportunities With the Google My Business API V3.1

Since its initial release last December, we have covered and supported the exciting updates to the Google My Business (GMB) API roll out. The latest u...

Facebook Local Pages Local Listings

4 Ways to Boost Brand Presence Using Facebook Locations

Corporate pages (previously, “parent pages”) are easy to manage and allow you to automate Facebook posts, but they should not be the only thing your b...

Local SEO Artificial Intelligence

5 Ways Marketers Can Harness the Power of Voice Search

With 20% of all mobile queries coming from voice search and 41% of adults performing voice searches daily, this method of search is quickly hitting ma...

Google Local SEO Reviews

Everything You Need to Know About Google’s Reviews from the Web

Recently, Google has made quite a few changes to local review guidelines. Last month, Google exposure with reviews to other customers. With nearly 90%...

Apple Wearables Voice Search Augmented Reality

4 Ways iOS 10 is Making Local Focal for Enterprises

With the release of Apple’s iOS 10, brands will find that the new operating system is increasingly focused on location through artificial intelligence...

Local Marketing Online-to-Offline Attribution

9 Location-Based Marketing Insights for Enterprises

The second annual Brandify Summit connected industry leaders and top brands over data analysis and local insights. From using location data to underst...

Online Reviews

Google Changes Schema Review Guidelines for Local Businesses

With reviews accounting for over 10 percent of overall ranking factors, review moderation is an important part of understanding your audience and driv...

Beacon technology Mobile Artificial Intelligence

Three Key Takeaways from #BrandifyIt2016 : Day 2

With the close of Brandify Summit 2016, brands can take away some valuable lessons in location-based marketing, specifically regarding the importance ...

Geotargeting Beacon technology Mobile

Live from #BrandifyIt2016: Proximity Best Practices: A Brand Guide

While beacon technology is still new, it is becoming widely adopted. There is a common misconception that beacons are simply used to send messages (pu...

Chat Bots Voice Search Artificial Intelligence

Live from #BrandifyIt2016: Making Vocal Local

Voice search refers to one’s smartphone, desktop computer or any other entry point that uses voice, like Google’s microphone or Amazon’s Echo. When so...

Local Marketing Local SEO

Live from #BrandifyIt2016: Local in the Post-Digital World

Digital technology infiltrates every aspect of our daily lives; we use it as customers, professionals and as general human beings. We now live in a po...

Data Quality Local SEO Online Reviews

Three Key Takeaways from #BrandifyIt2016 : Day 1

It’s been a jam-packed day, full of fun activities, industry leading speakers and great brand networking. Throughout today’s events, there have been a...

Analytics Location Intelligence Mobile

Live from #BrandifyIt2016: Understanding Audiences Using Location Data

Location data is extremely valuable when it comes to understanding local customers and creating strategies for engaging them and providing relevant, v...

Local Marketing

Live from #BrandifyIt2016: Hacking Marketing: Marketing Management in a Software World

As the world becomes more technical and everything is digitalized, marketing and software are invariably entangled and marketing management necessaril...

Multi-location Business Local SEO Reviews

Live from #BrandifyIt2016: The Changing Face of Local Search

  As  a big-name brand, it can be easy to feel invincible, but small, local competitors can beat enterprise brands who are failing to optimize for the...

Case Studies

Brand Battle: The Final Score

In a series of Brand Battles with competing businesses ranging from fashion retailers to tax preparation companies, Brandify pitted national brands ag...

Analytics Local SEO

5 Local Marketing Mistakes Healthcare Brands Should Avoid

The healthcare industry depends on accurate location data for successful business. Patients count on location data to find the nearest hospital or eme...

Local SEO Mobile

5 Tips for Creating the Ultimate Holiday Shopping Experience

For enterprise brands with a plethora of locations, scaling marketing efforts for a short period of time often takes even more planning and preparatio...

Local Marketing Mobile

The New Proximity: A Second Phase in Mobile Brings Here and Now to Life

While it is important for marketers to stay focused on a consistent and coherent strategy, one based on principles and tools that won’t be shaken with...

Case Studies

Brand Battle: Hertz vs. Enterprise

Vehicle rental companies Enterprise and Hertz battled their branding strategies in this competition which analyzed data accuracy, local search and adv...

Facebook Local Pages

4 Ways to Harness the Power of Facebook Local Listings

With over 91% of consumers using Facebook to find a local business online, brands cannot afford to have inaccurate location data or unclaimed listings...

Geotargeting Local SEO

Pokemon Go Is Using Location to Augment Reality

The release of the Pokemon Go app last week has had millions of users walking around with their phones held in the air, trying to catch Pokemon and pa...

Social Media

How Snapchat is Capitalizing on the Local User Experience

Location has always been a part of social media, but Snapchat is making local places a central feature of its platform in ways that other social sites...

Events

Brandify Sponsors Wonder Women in Tech 2016

Brandify is the home and hub of cultivation for innovators from a diverse set of backgrounds. We work hard to empower one another and collectively wor...

Local SEO Local Advertising Google My Business

Evaluating Google’s Impending Local Search Two Pack

  In the ever-changing world of Google search, another update will force your brand to buckle down its local online presence even further. At SMX last...

Research

The Power of Local Marketing Automation

More than half of all mobile searches have local intent, and with over 76% of mobile-local searches leading to a store visit within a day of the searc...

Building Consumer Trust: 3 Industries Where Location Data Security Counts

When it comes to multi-location brands, mastery of location data is no simple task. Social strategy, presence management and local advertising all beg...

Apple Google Maps

Google and Apple Focus on Location for Next Gen User Tech

Within the past month, Google and Apple have both hosted annual events to announce upgrades to existing products and showcase some exciting next gener...

Events

Brandify Sponsors FCMC 2016

Brandify is connecting with some of the industry’s brightest minds to talk about The Importance of Franchise Consumer Marketing at FCMC 2016 this mont...

Manishologies

3 Ways to Stand Out On the Extra Mile in 2016

“There are no traffic jams on the extra mile.” You’ve probably heard this Zig Ziglar pearl of wisdom before. It’s a quote that entrepreneurs and leade...

Weighing the Local Promise of Bots and Conversational Commerce

We're in the midst of a time when it's hard to tell the difference between hype and technological breakthrough. 

News

Brandify Wins Four Platinum and Gold Muse Creative Awards

Through innovative design, user experience and a seamless mobile experience, we have been able to help our clients maximize their strategies and conne...

Case Studies

Brand Battle: Liberty Tax vs Jackson Hewitt

With tax season out of the way, we evaluated who local customers were choosing to make their tax prep less taxing. This spring Brand Battle compared n...

Google My Business

Google My Business Releases Version 3 of its API

Six months after the release of version 2, Google has released another exciting update to the Google My Business (GMB) API. This update includes sever...

Three Metrics to Evaluate Local Brand Relevance

The customer journey is fragmented, to say the least. With literally any online touchpoint serving as a possible driver of local traffic, it can be es...

Local SEO

Understanding the Local Search Marketing Funnel

The traditional marketing funnel depicts the sequence of stages the eventually convert a customer. There are pieces within this funnel that point back...

News

Brandify Wins Two Communicator Awards

At Brandify, we pride ourselves on providing customers with the most innovative strategies, products and marketing automation experience. Our team wor...

Local Advertising

Following the Breadcrumbs of Google’s Local Advertising Shakeup

Image via The SEM Post

Webinars

Webinar On Demand: Tips to Optimize Your Local-Social Presence

Reaching customers and staying top-of-mind is no easy task. For local businesses, this challenge is a growing problem that can be solved through the u...

Events

Brandify Sponsors LocalCon 2016

We're hopping across the pond to join Street Fight and Siinda in sponsoring this LocalCon 2016 at the Chelsea Design Center in London. This event will...

Google Finally Reveals How to Improve Your Local Ranking

Mike Blumenthal noted last week that Google has updated its help page significant to break down specific guidelines to help local businesses show up o...

News

Manish Patel Joins the Local Search Association's Board of Directors

Today, we are excited to announce that our CEO Manish Patel is now part of the Local Search Association's (LSA) board of directors. Manish brings a di...

Manishologies

4 Essential Tips for Fighting Burnout

We’re four months into the year and it seems like the deadlines, projects, and assignments are running full force. But while this rapid pace may make ...

Google is Experiencing a Local Listings Bug

Marketers, this isn’t an April fools prank: Brands actively working to retain accurate location data on Google My Business are undergoing a major tech...

5 Experts Weigh in on Apple’s Spotlight Search Integration of Google Maps

Image via Search Engine Land The mobile ecosystem is constantly becoming more interconnected and integrated into the every-day life of customers. ComS...

Case Studies

Brand Battle: Hilton Garden Inn vs Marriott Residence Inn

It's Spring Break! And this season, it's all about providing customers with the best experience while they vacation, party or even relax. This month, ...

Webinars

Webinar: Tips to Optimize your Local-Social Presence

Influencing customer decisions has never been more complex, with a variety of apps, social channels and directories all containing brand information a...

Local SEO

The Changing Role of Local Search Ranking

Ranking isn't what it used to be. With growing levels of consumers searching through mobile devices, local intent has been integrated into search resu...

Data, User Experience and the Promise of Mobile Attribution

The main priority for top search engines, social networks and review sites today is staying on top of consumer habits. Brand marketers and their partn...

Mobile News mobile apps

Introducing Brandify Mobile

Location management today is more about developing a seamless online-to-offline customer journey than ever before. That’s why we’re proud to announce ...

Internet of Things

Why Does the IoT Need a Chief Location Officer?

Gartner predicts that by 2020. there will be nearly 26 billion Internet of Things (IoT) devices. And while there may not be an obvious correlation, Io...

Events

Brandify Sponsors LSA 2016

In the recent past, the the Local industry has faced challenges more challenges and opportunities than years past. As sponsors of this year's Local Se...

Local Advertising

Farewell, Right Rail Ads: How Google’s New SERP Helps Advertisers

By now, you’ve probably noticed the removal of ads on Google’s right rail of search engine results pages (SERPs). What you may have not considered, ho...

Etail West 2016: How Personalized Marketing Keeps Brands Agile

In a world where consumers are seeking to develop two-way conversations with brands and Localgeddon is a daily battle, the stakes are high for enterpr...

Google My Business

The Google My Business API is changing the Local Ecosystem

The new Google My Business API has made it easier for listings providers (brands or partnering agencies) to update information more seamlessly and eff...

Google My Business

How the Google My Business API Fits into a Location Management Strategy

As of December of 2015, enterprises have the opportunity to provide data to local searchers more seamlessly through the Google My Business (GMB) API. ...

How A Seamless Omni-Channel Experience Creates Local Marketing Success

Mobile is no longer the “future” of customer behavior---it is customer behavior. The wealth of interaction between users and their smart devices has g...

News

Brandify Sponsors LOAC 2016

Brandify is joining other industry leaders to discuss The Future of Local Media at LOAC 2016 this month in New York!

News

Brandify Sponsors Etail West 2016

Our team is no stranger to retail, and we will be sponsoring Etail West for the first time in Palms Springs, California on February 22 and 23!

Case Studies

Brand Battle- LA Fitness vs 24 Hour Fitness

Millions of customers around the country are becoming health conscious and flocking to their local fitness centers to get started on accomplishing the...

Events Uncategorized

Brandify Sponsors IFA 2016

Data Quality

Marketers Can Use Bing to Enhance the Connected Customer’s Journey

  It’s no secret that Google has taken consumer interest on search for years on end. With over 60% of search share, “Googling” has even been incorpora...

Manishologies

What Does Your 2.0 Self Look Like?

While many people spend December and January hyping up their New Year’s resolutions, the fervor seems to taper off once February rolls around. Why is ...

3 Ways Hyperlocal Events Make Local Pages More Authoritative to Google

In the multi-location world, where brands can have hundreds or thousands of local pages, a common pain they repeatedly encounter is how to take organi...

Is Uber Paving the Way Toward Verified Consumer Reviews?

Consumer reviews are a hot topic within the local marketing arena. This week, Uber released that it has been running a driver behavior tracking progra...

Apple Google Maps

Google Maps vs Apple Maps: Is Your Brand Providing Valuable Local Data?

One of the most consistent digital marketing trends today is the growth of large search engines and mobile providers finding ways to garner the attent...