Chuze Fitness, a popular chain of West Coast fitness clubs with locations in California, Colorado, Arizona, and New Mexico, wanted to tighten up its approach to reputation management. The brand's laser focus on excellent customer service extended to online marketing, but team members found it challenging to keep up with the pace of online reviews on their own.
So Chuze looked to Brandify's reputation management solution. Using the Brandify dashboard, the Chuze member services team was able to log in each day and view all reviews for the brand, implementing a policy that all reviews would be responded to within 24 hours. The team also opened a line of communication with club managers to share notable complaints and praise.
In our new case study, you can read all about the Chuze Fitness approach to reputation, including a creative awards program that incentivizes clubs to get great reviews. You'll also find out about the impressive gains the brand saw in overall review volume and, in particular, volume of positive reviews after launching the campaign.
So download the case study now and find out how Chuze Fitness pumped up its online reputation with Brandify!
Topics: Reviews, case study
VP of Product Strategy
