At Brandify we are proud to count among our long-time partners bareMinerals, the well known makeup and skincare brand that is a subsidiary of international personal care company Shiseido. Brandify created a store locator for bareMinerals a few years back that helped consumers find the brand's products in both corporate-owned stores and a broad range of partner retailers.
The bareMinerals team came to us in 2019 with the goal of increasing organic presence for corporate-owned stores, and together we devised a local landing page campaign that saw the brand making significant gains in visibility throughout 2020, even despite the inevitable downturn caused by temporary store closures during the pandemic.
In a new case study, we outline the local page strategy that helped bareMinerals increase their inbound digital leads by 101% and grow lead-based revenue by 210%. Given that bareMinerals had no local landing pages in place before we started the campaign, the case study illustrates clearly how important such pages are to the local marketing strategy of any multi-location brand.
Download the case study, "Brandify Helps bareMinerals Break into Local Organic Search, Winning a 101% Boost in Leads," by clicking on the link below!