on July 21, 2016 Case Studies

Brand Battle: Hertz vs. Enterprise

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Vehicle rental companies Enterprise and Hertz battled their branding strategies in this competition which analyzed data accuracy, local search and advertising, reviews, and social engagement. In this Brand Battle, we stacked up Hertz and Enterprise to see who travelling customers showed loyalty and brand recognition to. Read and watch the Brand Battle breakdown on Street Fight to see which dominated in this episode.

Hertz, Enterprise Rent A Car