Late at night, customers may find themselves looking for some cold medicine, a quick snack or even a night cap. A quick run to the local drug store and problem solved—but which one do customers choose? This month's Brand Battle was analyzed between CVS and Walgreens, two close competitors that are often found within miles of each other. We analyzed each of the Six Pillars of Local Search Optimization go generate brand scores for each brand's locations. Subjectively, the results of this Brand Battle spoke worlds about the need to get more hyperlocal and become relevant to customers.
So who won? Click to discover who won on this heated drugstore duel!