on September 22, 2015 Case Studies

Brand Battle- Chase vs Bank of America

Subscribe to Email Updates

Q4 is just around the bend and that means one thing for customers---hopping on the mad dash for cash for the holiday season. This month's Brand Battle in collaboration with Street Fight analyzed two of the biggest banks in the United States: Chase and Bank of America. The Brand Battle looked at user accessibility and engagement with these banks from an online search to a physical transaction. Out of a scoring of 50 points,  these two brands went head to head in ensuring customers had the location information and resources customers need.

Brandify analyzed both of these brands' location data, advertising, user engagement and more to see which bank was truly the spot for customers. The full report highlights areas of strengths and weaknesses for each. So who won this Brand Battle? Visit Street Fight to find out.

Check out the infographic!