Baystate Health Boosts Online Visibility with Kyruus and Brandify

Damian Rollison | Mar 25, 2021 11:49:33 AM

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We're proud to announce a new case study produced in collaboration with our healthcare partner Kyruus, the industry leader in provider search. The study showcases Baystate Health, the largest health system in Western Massachusetts and a longstanding Kyruus client, who came onboard with Brandify in the fall of 2019. 

The study describes our coordinated campaign to establish consistent, highly optimized digital profiles for Baystate's 5 hospitals and 2,400 affiliated healthcare providers, an effort that led to impressive gains throughout 2020 in online visibility for the health system, including growth in general keyword searches and overall website visits. 

Baystate Health found that establishing a strong, centralized data management system, in collaboration with Kyruus and Brandify, allowed the company to act quickly during the pandemic to distribute accurate, up-to-the-minute information to patients across all relevant digital channels, including the availability of new virtual care services. 

Download the case study here.  

Topics: Case Studies

Damian Rollison

Damian Rollison

VP of Market Development and Strategic Partnerships

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