The Latest Local Search News, Trends, and Insights
4 min read
By Mila Hose on Aug 25, 2016 11:02:08 AM
As a big-name brand, it can be easy to feel invincible, but small, local competitors can beat enterprise brands who are failing to optimize for the local experience. The combination of..
3 min read
By Mila Hose on Aug 11, 2016 1:22:33 PM
For enterprise brands with a plethora of locations, scaling marketing efforts for a short period of time often takes even more planning and preparation. It may only be August, but many retail brands..
4 min read
By Mila Hose on Jul 19, 2016 12:00:00 PM
With over 91% of consumers using Facebook to find a local business online, brands cannot afford to have inaccurate location data or unclaimed listings on this widely adopted social platform. Social..
3 min read
By Mila Hose on Jul 13, 2016 1:05:38 PM
The release of the Pokemon Go app last week has had millions of users walking around with their phones held in the air, trying to catch Pokemon and participate in battles ,earn points and win medals...
4 min read
By Mila Hose on Jul 7, 2016 1:17:15 PM
Location has always been a part of social media, but Snapchat is making local places a central feature of its platform in ways that other social sites have failed to do. With geofilters, live stories..
By Mila Hose on Jun 23, 2016 12:36:01 PM
When it comes to multi-location brands, mastery of location data is no simple task. Social strategy, presence management and local advertising all begin and end with a trusted source of secure..