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4 min read

Boosting Your Holiday Marketing Strategy: Local Listings Optimization

By Mila Hose on Oct 20, 2016 1:56:23 PM

The holiday countdown has finally begun, and local consumers everywhere are starting to make their lists and check them twice prior to shopping at nearby locations. Before the onslaught of holiday..

Tags: Local Listings, Holiday Marketing

4 min read

Can Apple Maps Catch Up to Google Maps with iOS 10?

By Mila Hose on Oct 19, 2016 11:27:06 AM

When Apple Maps launched back in September, 2012 with the release of iOS 6, it was considered inferior to Google Maps by many users. Over the following years, Apple Maps has struggled to catch up..

Tags: Apple, Google Maps, SEO

4 min read

How Leveraging Location Data Can Help Prepare for the AI-First World

By Mila Hose on Oct 6, 2016 12:58:36 PM

Google announced some exciting hardware releases at its #MadeByGoogle event this week, and at these products’ core is software that is increasingly focused on machine learning and artificial..

Tags: Virtual Reality, Augmented Reality

4 min read

5 Ways Google’s Possum Algorithm Focuses on the Local User Experience

By Mila Hose on Sep 29, 2016 12:29:28 PM

Google’s recent algorithm update, referred to as “Possum” by local SEO experts, has had many marketers wondering why they suddenly lost their local search rankings. However, as Joy Hawkins reported

Tags: Google, Local Listings, SEO

3 min read

3 Opportunities With the Google My Business API V3.1

By Mila Hose on Sep 27, 2016 1:02:02 PM

Since its initial release last December, we have covered and supported the exciting updates to the Google My Business (GMB) API roll out. The latest update in May enabled reading and responding to..

Tags: Reviews, Google My Business

4 min read

4 Ways to Boost Brand Presence Using Facebook Locations

By Mila Hose on Sep 21, 2016 12:02:33 PM

Corporate pages (previously, “parent pages”) are easy to manage and allow you to automate Facebook posts, but they should not be the only thing your brand is doing to engage users. Facebook ..

Tags: Facebook, Local Pages, Local Listings
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