Brandify Blog

As voice search and artificially intelligent machines take over in 2017, the need for data syndication becomes increasingly prominent. Brands use data to gather key insights about consumer behavior..

Artificial intelligence and voice search are, undeniably, some of the biggest technological trends of 2017. Not only do these technologies provide marketers with significant opportunity to connect..

Reviews play a big role in the purchase decisions of today’s consumers. Over 70% of consumers ages 25-34 seek out reviews before making a decision to purchase, and almost 90% of consumers say they..

Recent discoveries suggests that Google is experimenting with local inventory ad placement above the local 3-pack. These ads mirror the Local Pack in format and structure, with two ad listings..

Losing customers can cost brands millions or even billions of dollars annually; conversely, gaining and retaining loyal customers can more than double this revenue, as well as broadcast brand..

Recently, Brandify predicted that Local would be an even greater focus for Google in 2017, and now, just two short weeks into the new year, Google has released its quarterly update of the Google My..