Damian Rollison | Nov 22, 2019 10:37:28 AM
1 Min Read
Today we're happy to announce the Brandify Local Search Consumer Survey, a new study that examines the local search habits of U.S. consumers. We asked over 1,000 consumers across all U.S. states to tell us about the tools they use to find information about nearby businesses, as well as the types of businesses and business information they look for, the frequency with which they search, and the likelihood that they will make a purchase or visit a store after searching online.
Among our key findings, one of the most interesting relates to the digital tools favored by today's consumers. By a significant margin, the most popular choice among survey respondents was Google Maps. But consumers indicated they also use a range of other tools to find local business information, and surprisingly, 33% chose something other than Google Maps when asked to name the tool they find "most useful."
We hope you'll take the time to download the full report, which contains a wealth of useful insights about consumer search behavior to help you better understand the needs of consumers and shape your marketing strategy.
Topics: Report
VP of Market Development and Strategic Partnerships
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