Amber Kazalbash | Dec 13, 2017 8:45:00 AM
3 Min Read
It’s safe to say that come Q1, marketers will be off to the races putting long-devised strategies in place for the new year. Enterprise brands note in a recent Street Fight study that their spend on location-based marketing now encompasses between 5-30% of digital budget. With this in mind, a shift in your brand’s mix should be reinforced with a robust platform and strategic partner.
Before all your competitors hit the ground running, take into account these platform characteristics to support your new years goals.
Holistic & Strategic
Our VP Product Damian Rollison said it best in a recent Google My Business webinar.
“Dashboards like GMB are a nexus for connecting the dots of local.”
These dots span holistically across a variety of different user-facing channels, all of which need a robust platform to strategically integrate them into one mix.
Innovative & Experimental
Location-based marketing platforms need to supply enterprises with the data and the insight needed to make swift, seamless campaigns. But with an overload of data, locations and behavioral shifts of the end user, a platform also needs to serve as an innovative strategic partner.
Industry Certified
More than anything, enterprises need platforms that are notable and credible. The Local Search Association distinguishes these leaders in MarTech through the LSA Certification Program.
This credential is thanks to Brandify's staff of seasoned experts and their ability to lead enterprise campaigns using industry best practices. To learn more about Brandify’s recent LSA certification and how you can get involved with us in 2018, click below.
Topics: LSA Certification
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