Where 2 Get It is extremely excited to have recently announced the acquisition of Brandify—an industry leading platform that evaluates and provides specific recommendations to improve a company’s online presence. The cornerstone of the Brandify Platform is Brand Score, a proprietary measure of a brand’s online health.
Where 2 Get It CEO Manish Patel had this to say of the acquisition:
“What distinguishes Brandify from the many ‘brand scoring’ services available to businesses is its ability to go beyond basic reports of online reputation. When coupled with Where2GetIt, Brandify provides a marriage of strategy, technology, and services.”
Mobile, local and social marketing have collided in recent years to produce a local marketing ecosystem that allows national, multi-location brands with local business interests to scale locally. Brandify’s mission is at the center of this movement and helps provide actionable feedback for making improvements to local marketing in order to reach more customers, and better engage those customers. Of course, this aligns perfectly with the value proposition we’ve provided at Where 2 Get It over the past 15 years, and we are excited to continue leading the space for national brands at the local level.
So what exactly is Brandify?
In the coming weeks, we will be sharing a four part series to help brands better understand the power behind the Brandify 360 platform. Each installment will focus on explaining how traditional elements of online brand management — like SEO, business listings, reviews and social media — can contribute to a company’s overall Brand Score.
Part One: Brand Score and SEO
Knowing how your business shows up in search is the foundation for understanding how customers find your business. In order to determine how your business shows up in search, you must first understand the terms and phrases that potential customers use when searching for your business. These terms and phrases are collectively known as your business, or brand, keywords. With a successful SEO strategy, keywords should help your customers find your business on search engines like Google, Bing and Yahoo.
Finding the right keywords for your business takes a little intuition combined with trial and error. These keywords could vary by geographic location or even demographic. For example, let’s say you operate a national QSR that specializes in sandwiches. While “sandwich” is a very broad term, keying in on more specific terms that may vary by regional dialect is a great way to boost your discoverability. A quick glance at this Google Trends search paints the picture for us:
While your intuition may have told you to rank on “sub sandwich,” it turns out that in this fictitious example “hoagie” is a more relevant keyword. Finding and analyzing what kind of keywords are already driving traffic to your business is essential. Brand Score takes this analysis to the next level by giving brands the ability to hone in on these terms and keep tabs on how changes to those keywords either boost or decrease traffic.
In addition, Brand Score allows brands to analyze the keywords of individual store locations and gain valuable insight into how they vary across locations. By entering up to five brand keywords, Brand Score measures each location’s search engine ranking for each of those keywords across Google, Bing and Yahoo. What’s more, the Brand Score dashboard will track an individual location’s performance on these brand keywords over time providing specific recommendations on how to improve the performance along the way.
Some of these recommendations could include improving the accuracy of your business’ location data across business listings or adding descriptions, categories or meta tags to those listings. As we’ve detailed before on the Local Marketing Blog, data quality is of the utmost importance for brands that want to execute an effective local SEO strategy.
Sign up to receive your Brand Score and start getting recommendations on how you can improve your SEO, track your social media accounts, and get the most out of your online listings.